RAK Ceramics participated in its first Salone del Mobile this week, taking the opportunity to launch designer bathroom and ELIE SAAB collections…
RAK Ceramics exhibited a collection of newly developed bathroom ranges and a series of new surface collections at Salone del Mobile this week, while also participating in the Fuorisalone programme with Black Ink, an immersive sensory installation where visitors can discover and experience iconic ceramic materials which characterise the brand’s portfolio.
“We’re honoured to join the list of Milan Design Week exhibitors for the first time,” said Leonardo de Muro, Vice President of Marketing & Communications, before the fair. This is a unique opportunity to present RAK Ceramics on the global design stage not just as a ceramics expert specialised in ceramic and gres porcelain surfaces and bathroom products but also as a well-established company offering high-quality design solutions for small and large scale projects at an international level.”
Image credit: RAK Ceramics
The RAK Ceramics stand at Salone del Mobile’s main exhibition covered more than 200 square metres and featured bathroom collections developed in collaboration with international designers such as Patrick Norguet, Giuseppe Maurizio Scutellà and the duo Debiasi-Sandri, alongside a brand new surface collection inspired by nature’s shapes and colours.
The stand also showcased a range of newly launched bathroom and surface collections from world-renowned fashion designer ELIE SAAB, which will be presented in Europe for the first time.
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- Image credit: Rak Ceramics
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- Image credit: Rak Ceramics
Commenting on the event, Abdallah Massaad, Group CEO, RAK Ceramics Group said: “This is a significant milestone for RAK Ceramics, as it confirms the continuous growth of a brand born and raised in the UAE, which has consistently pursued the long-term vision of becoming a global ceramics lifestyle solutions provider.”
RAK Ceramics is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.
> Since you’re here, why not read about the collaborations we ‘loved’ at Salone del Mobile?
Main image credit: RAK Ceramics
