Smashing Roomzzz Records AND Two New Openings

150 150 Daniel Fountain
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As a burgeoning contender in the franchise market with two new franchise partners and a reputation for rapidly expanding innovation in new style hospitality – Roomzzz Aparthotel have released their latest figures after 10 months of this financial year that show remarkable growth for the independent brand. Figures are reading a certified 27% growth year on year highlighting a trend which is continuing to move forward. Heartening news indeed for a brand whose expansion is well documented.

Mark Walton Head of Roomzzz Aparthotel comments ‘the brand is evolving, morphing into a force which is smashing historic growth patterns and sales figures. Our investment into researching the marketplace is considerable and this knowledge has enabled us to make bold directional changes to drive and keep up with demand’.

Roomzzz are known for their own take on deciphering their target audience and tailoring the appeal of the brand to match and manage expectation of customers across the four sites which will soon show an additional two sites taking the company from a Northern (originally Yorkshire) brand to a Nationwide concern. Both new sites as part of the franchise model success occupy prime locations with one in East London near to the Olympic stadium and one in the centre of Bristol. The sites have been carefully chosen to relate to audiences looking for affordable yet luxury boutique accommodation solutions in City central locations.

Walton continues, ‘The Roomzzz Aparthotel franchise model has already been very well accepted and we are in discussions with several more franchisee partners to take the brand site total into double figures for 2012 and 2013 and could see us expanding into Europe’.

Exciting times ahead for the brand which has recently tackled the last bastion of customer service – real time loyalty with a new product, The Royalty Club. Figures are showing a 70% increase in new business as a result. Recently launched to a corporate audience the traditional concept of ‘corporate rate’ has been updated with real time discounts giving a far greater advantage to business travellers.

Two new sites are opening 2011/2012 in southern locations. Bristol and East London. One of which is under construction the other is in planning.

Daniel Fountain / 12.08.2011

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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