As consumers start to align themselves with values and are driven by the need for authenticity and experiences, how does the hotel market need to adapt? A Festival of Hospitality panel discussion taking place on September 22 aims to explore…
Following a hospitality futures seminar from Philippa Wagner where she looked at the consumer shifts that are shaping the hospitality industry, Festival of Hospitality will continue this discussion with a number of brands, hoteliers and investors.
In the Values v Stars panel, which takes place on September 22, the team will pick the brains of our expert panel at both luxury and lifestyle levels to understand how they are reacting to these value shifts – whether or not their consumers are demanding a variety of experiences, and how this affecting their brand offer, their spaces and communities, as well as how they see the market evolving in the future to engage new, sophisticated travellers.
On the panel:
- Clare Lusher, the new Marketing Director, Birch Community, which has become known as one of the great successes of 2020 that has created a membership and guest experience around lifestyle that feels both luxurious and considered.
- Christopher Cribb, Peninsula runs more than 35 projects globally for the brand.
- Maurice Petignat, Cedar Capital Partners – an investor who is working across the world looking at which brands and spaces to partner with that will resonate with new customers.
- Mikail Goek, The Mandrake – having worked in both the F&B, private members club and most recently Mandrake creating boutique lifestyle experiences, Mikail will bringing an amazing.
Main image credit: Festival of Hospitality
