Siminetti to unveil a new collection in 2021

Nature's Herringbone mock up
730 565 Hamish Kilburn
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Siminetti to unveil a new collection in 2021

Siminetti has announced the launch of its latest collection, created in collaboration with a renowned British designer who will be unveiled shortly. Here’s an exclusive sneak peek of the Seasons Collection, a series of 12 stunning designs inspired by nature…

Nature's Herringbone mock up

Consistent in its quest to create inspirational luxury surfaces, that are crafted with passion, viewed with awe and are kind to the planet on which we live, the collection transforms the tier of decorative surfaces, testing the boundaries of what is possible with nature’s most stunning material; Mother of Pearl.

Each design has undergone an exhaustive research & refinement process, where Siminetti’s leading industry knowledge of decorative surfaces gels harmoniously with their collaborators exemplary understanding of crafting beautiful surface deigns.

The collection can be broken down into the four seasons; spring, summer,autumn and winter. The creative process began with these seasons being dissected into their connotations and denotations to find the most alluring themes. This process also highlighted how the natural qualities of mother of pearl could harmoniously tie with a selection of the most stunning organic shapes and patterns found in nature. However, also highlighted how the systematic patterns of old could be elevated to harness more organic patterns and the craft challenges that would need to be solved.

Siminetti’s Mother of Pearl decorative surfaces are the next generation in Mother of Pearl surface finishes. Handcrafted by Siminetti’s team of artisans, the new collection of Decorative Surfaces capture the stunning natural beauty of Mother of Pearl in combination with stunning organic influences.

Today we can reveal some sneak peaks from the new collection. When it comes to aesthetics where better to take inspiration from than creation itself. Patterns are found all around us in the natural world. Distinctive markings reoccur, creating symmetries, stripes, swirls, bubbles, waves and many other shapes. Cycles, repetition and pattern give a sense of order and calm – they help to harmonise our understanding of the world around us.

Spring, the season of rejuvenation and renewal – Plant veins are brimming with life. The undivided blade of a leaf encompasses structural patterns creating ordered geometric impressions. Nature’s Herringbone (pictured in main image) picks up these irregularities and organises them into straight parallels.

Summer, the warmer half of the year conjures nostalgic notions of long carefree days and relaxation. The bright Summer sun casts warm shadows creating silhouettes of leaves and foliage. Eucalyptus preserves the contrast of light from this familiar mid-summer bloom.

Image credit: Siminetti

Autumn, synonymous with colour marks a season of change as Summer turns into Winter. Its papery silver and white bark gently flakes away from the fissured trunk of the familiar woodland tree. Silver Birch collates the elements that are newly exposed as the surface peels and breaks forming decorative motifs.

Silver Birch within the Seasons Collection from Siminetti

Image credit: Siminetti

Winter, The coldest of the seasons; days are shorter, and beautiful winter sunlight creates its very own individual, charming shapes and patterns in nature. Beautiful hexagonal patterns are often seen in frosty environments as freezing water turns to ice. These charming lucent shapes inspired the creation of ‘Crystal’ the first Winter Decorative surface pattern in the Seasons Collection.

Image credit: Siminetti

The seasons collection will be launching January 2021. Siminetti is one of the brands that has taken advantage of our Industry Support Package. To keep up to date with supplier news, click here.

Main image credit: Siminetti

Hamish Kilburn / 26.11.2020

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

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Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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