Rosewood brand to arrive in Amsterdam in 2023

730 565 Hamish Kilburn
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Rosewood brand to arrive in Amsterdam in 2023

Rosewood Amsterdam will open in 2023 as the ‘ultra-luxury’ group’s 11th property in Europe and first soiree in the Netherlands…

Following several development growth announcements, Rosewood Hotels & Resorts has announced that it will open a property in 2023.

The hotel group, which has recently announced entrance strategies in destinations such as St Barths, Madrid and Venice, has been appointed by CTF Amsterdam B.V. to manage Rosewood Amsterdam.

Sheltered in the former Palace of Justice, a building of great architectural, historical and social significance that overlooks the Prinsengracht (the Prince’s Canal), one of the city’s most beautiful waterways, in the UNESCO World Heritage listed Amsterdam Canal District.  The hotel will be ideally situated near many of Amsterdam’s finest attractions including the museum district, the high-end shopping district on P.C. Hooftstraat and the hip De Pijp neighborhood. With its central location and befitting design carefully conceived to offer an inviting and amiable atmosphere, the property is poised to serve as an unparalleled gathering place for visiting guests and the local community alike.

Originally constructed in 1665 and later expanded in 1836 by Dutch architect Jan de Greef, the Palace of Justice was Amsterdam’s main courthouse for over 175 years and one of the finest examples of de Greef’s classic, multi-cultural style influenced by his travels to Paris and Rome. Working closely with the Bureau Monumenten en Archeologie (BMA) and The City of Amsterdam to preserve the rich heritage and quintessential character of this iconic building, Netherlands-based architectural firm Kentie & Partners has been selected to spearhead the property’s evolution into an ultra-luxury hotel. Leading the property’s interior design is acclaimed Dutch designer Piet Boon, of Amsterdam-based Studio Piet Boon. Known for his ability to balance functionality, aesthetics and individuality, Boon will honour the property’s original elements and distinctive Dutch identity while incorporating a contemporary sense of style that captures the energetic and exciting Amsterdam of today’s times. 

Given its esteemed reputation for being one of the leading architecture firms in the Amsterdam, it is unsurprising that Studio Concrete will have a major role in the design of the hotel. The firm has been appointed to design the hotel’s main restaurant, which will become a fresh and vibrant interior in the heart of the building, flanked by two courtyards with outdoor seating. London-based interior design firm Sagrada, led by David D’Almada, has been appointed to design an intimate bar in rich colours and high-end finishes, with stunning views overlooking the canal.

Rosewood Amsterdam will offer 134 guestrooms and suites, with many boasting spectacular views across the two adjoining canals, quiet internal courtyards and iconic townhouse rooftops. Amenities will include three restaurants, one of which will be an Indian restaurant, and bars; Sense, A Rosewood Spa offering ayurvedic treatments; a state-of-the-art wellness and fitness centre; and an indoor swimming pool. 

In addition, multiple event spaces and meeting rooms, including a 3,000 square-foot ballroom, will offer advanced audio and visual services and natural daylight.

Decorative details throughout the hotel’s public spaces will pay homage to the signature spirit of both the building and city while creating a selection of differentiated yet unified spaces through subtle albeit impactful means, such as contrasting colour schemes that seamlessly separate one setting from another. Notably, the lobby lounge will feature a library adorned with beautiful legal books doubling as art pieces, photographs and artifacts, as well as comfortable and stylish seating, to create an enticing enclave that will invite visitors to linger and laze.

The library will also host an Indian Business Club which will stimulate high-level business and networking in an exclusive setting. All public spaces will overlook the three distinct, internal landscaped courtyards of the building, imagined by renowned landscape designer, Piet Oudolf. Internationally renowned for his work on the High Line and The Battery, both celebrated New York City attractions, Piet Oudolf will use his extraordinary expertise to artfully varnish the property with lush gardens and outdoor communal spaces.  

“Through design, décor and service, Rosewood’s properties worldwide mirror their surroundings and the souls of the destinations, and Rosewood Amsterdam will be no different,” says Sonia Cheng, chief executive officer of Rosewood Hotel Group. “With a unique character and culture, Amsterdam is a fitting locale for which to bring Rosewood’s guiding A Sense of Place philosophy. We’re looking forward to combining the city’s quintessential charm with a modern sense of style to meet and exceed the latest standards of luxury hospitality.”

As the latest demonstration of Rosewood Hotels & Resorts’ thoughtful growth strategy, Rosewood Amsterdam joins three existing European properties – Hôtel de Crillon, A Rosewood Hotel, Rosewood London and Rosewood Castiglion del Bosco. Additional European locations with Rosewood developments in the pipeline include Edinburgh, London, Madrid, Munich, Porto Cervo, Vienna and Venice.

Main image credit: Rosewood Hotels & Resorts

Hamish Kilburn / 16.10.2020

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