Private investment business Intrinsic Equity, has acquired shower brand AQATA Limited…
Based in Hinckley, Leicestershire, AQATA one of the UK’s most respected luxury shower enclosure manufacturers now joins Intrinsic Equity’s family of KBB and design related brands.
The iconic shower brand Aqualux was acquired from Dutch bathroom giant Fetim in late 2019 and early 2020 the company obtained the online hardware brand Ironmongery and More.
Commenting on the acquisition, Group CEO Steve Lee stated “We are delighted to be able to take this bold, strategic move during such unprecedented times. Aqata has been part of the fabric of the British shower industry since it was established by Peter Brown in 1986. We are proud to have the opportunity to continue the great work of MD and owner Jayne Barnes who headed up Aqata for over 15 years following her father’s retirement in 2005”.
Lee continues; “For many years we have admired what the Aqata brand represents to the independent bathroom retail market, the products are excellent and backed by a world class service. The position of the brand perfectly complements Aqualux, which has been synonymous with the large scale merchants and retailers for more than 40 years.”
Lee explains “Aqata shower enclosures are British designed and hand crafted in its modern factory in Leicestershire. Whilst 2020 has seen major changes and uncertainty for the UK following Brexit and Covid-19, this acquisition offers great flexibility for our customers: a British manufacturing facility combined with the long established global sourcing model of Aqualux, this will ensure we can continue to provide a dynamic, speed to market offering with competitive pricing; all backed by a market leading service and significant inventory throughout our supply chain.”
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Main image credit: AQATA
