India has never seen anything like the new interior scheme that has been unveiled at Ginger Panjim in Goa…
Ginger, part of the newly branded IHCL (Indian Hotels Company Limited), will introduce the lean luxe segment, the first of its kind in India, with the first prototype hotel being Panjim Goa.
The new identity of Ginger presents a co-existence of contrasts through re-imagined spaces, blurring the lines of work and play and bringing together a fusion of global and local experiences that are vibrant, quirky, intuitive and smart.
The redesigned spaces will bring together attractive public areas as well as spots designed for solitude, allowing the smooth transition from one to the other. They come alive with vivacious high energy global music and unique artwork installations. The all-day diner Café Et Cetera offers comfort food and doubles up as a personal workstation.
“The Ginger brand journey is aligned to Aspiration 2022 that defines a brandscape that addresses diverse customer segments and price points,” said Puneet Chhatwal, Managing Director and Chief Executive Officer of The Indian Hotels Company Limited.“It will be an important growth vehicle for the company and we are looking at quickly scaling up the brand to a large number of hotels across India.”
The service style of Ginger is designed around the on-the-go lifestyle of the target audience enabling them to do more whether it is on-the-go breakfast, express laundry service or quick munch snack bars.
Deepika Rao, Managing Director and Chief Executive Officer, Ginger said: “The brand is slated to appeal to an on-the-go lifestyle and is anchored in the idea of seamlessness, facilitating a ‘never stop’ lifestyle. Ginger will now be an aspirational hotel chain that is also surprisingly affordable.”
The company has received overwhelming interest from the hotel development community and has signed six new hotels already in this financial year taking the portfolio to 56 hotels, the highest in its competition set. The new openings in the next two quarters will be in Madgaon in Goa, Patna, Sanand, Surat, and Visakhapatnam.
All image credits: Ginger Hotels
