To mark the release of a new mental health BBC TV documentary, Sleeperz Hotel Cardiff has been transformed into a billboard image depicting a live human brain.
Charlotte Church: Inside my Brain, which aired this weekend, followed the Welsh singer as she explored depression, mental illness and research into new cures for these conditions.
The show features the exterior of Sleeperz Cardiff, which producers used as a projector screen for the world-first brain scan.
“Sleeperz Cardiff was thrilled to be asked to take part in Charlotte Church: Inside my Brain,” said Laura Peeroo, general manager at Sleeperz Hotel Cardiff.
“We are located in one of the busiest footfall areas in Cardiff, on route to the rail station, and the living brain image really turned heads and got people talking; which is exactly what this important programme hopes to achieve.”
The image of the scan came courtesy of Dr Chantal Tax from Cardiff University’s Brain Research Imaging Centre and was beamed onto the wall of Sleeperz Hotel in November last year.
Javeed Anwar, head of sales and marketing for Sleeperz Hotels, added: “It’s normal to receive unusual requests in the hospitality industry, but, in over three decades working in hotels this is easily the most unusual collaboration I’ve been involved with.
“Sleeperz Hotels loved it and our guests were both intrigued and understanding about the bright lights, cameras and sight of Charlotte Church enjoying a cup of tea in our lounge bar.”
