Best Western Great Britain has announced 300 new beds in the Greater London area with the opening of three new build Best Western Plus properties in Croydon, Vauxhall and Wembley.
This is the first time that Best Western Great Britain has welcomed new build properties into its portfolio and marks the start of exciting partnerships with big hotel brands such as Euro Hotels. The three new openings bring the total number of Best Western Great Britain properties opened in the past year to 11, with more than 15 properties already in the pipeline for launching throughout 2017.
Best Western Great Britain’s Director of Hotel Services, Mirelle Maunder-Brown comments: “We’re really excited about this announcement, which we hopes marks the beginning of many more new build developments and property launches in Great Britain. As a brand we’re constantly seeking new properties to join our portfolio so we can continue to offer a wide variety of brilliantly different hotels across the country to our customers.”
The three new hotels bring the total number of Best Western hotels in the UK to over 250, with more than 14K bedrooms. The expansion is part of a wider strategy to introduce greater differentiation within the brand and offer customers more choice. Best Western Great Britain currently offers guests the choice of four brands: Best Western, Best Western Plus, Best Western Premier and BW Premier Collection with an increasing number of four-star properties in the collection.
The first of the three new hotels, which is now open, is the Best Western Plus London Croydon Aparthotel, a 107 room property catering for both business and leisure guests. The hotel is themed around Croydon’s industrial heritage, a nod to a nostalgic era of innovation when Croydon was an important industrial area.
A second Best Western Plus hotel is scheduled to open in Vauxhall in mid-February. The hotel, which is yet to be officially named, is a boutique hotel with 28 bespoke rooms located in the vibrant Vauxhall area. The hotel, part of Kaz Hotels Limited, has a ‘night and day’ theme to reflect the 24 hour nature of the surrounding area.
The third new property, The Best Western Plus London Wembley Hotel, is scheduled to open in March of this year. A conversion and extension of a former Government building, the hotel will offer 174 modern bedrooms located a five minute walk from Wembley Stadium. The hotel will have a sports theme, catering for the hundreds of thousands of leisure visitors and sporting fans visiting the area who require rooms throughout the year.
