On Brighton’s Regency Square, a restored seafront townhouse dating back to the 1820s has been reimagined as a collection of ten luxury design-led suites, blending heritage architecture with a calm, contemporary aesthetic inspired by the English coast…
Throughout Sigma Plus Regency Square Suites, original Regency proportions have been retained, with high ceilings, large windows and restored period detailing creating a strong sense of space and light. Suites range from studios to expansive three-bedroom apartments, designed for both short stays and longer visits. Each is fully self-contained, with well-equipped kitchens, living areas and workspaces, offering a more flexible alternative to traditional hotel stays.
Image credit: James French
Half of the suites are south-facing, with views across Regency Square gardens to the sea beyond. Standout spaces include Suite Three, where a sweeping bay window frames uninterrupted views of the i360 and the West Pier, while the penthouse has been conceived as a more intimate retreat, with a softer, more atmospheric feel.
Each suite has been individually conceived within a cohesive design language. Coastal references run subtly throughout, from curved headboards to aquamarine tones in bathrooms. The project has been developed in collaboration with local designers, makers and artists, with a strong emphasis on Brighton and Sussex-based suppliers.
Image credit: James French
Against a historic backdrop, the interiors are deliberately restrained. A palette of solid oak, walnut and stone is combined with velvet bouclé, wool rugs from Brighton-based interiors company Mister Smith Interiors and textured wall finishes to create a calm, considered environment.
The restoration was carried out in collaboration with architect Chloe Lewis of Lewis Macmillan, who worked to reinstate original features including traditional room proportions, cornicing, ceiling roses and architraves. Interior designer Melanie Barnes, of Elixir Interior Design, led on the interiors, taking a material-led approach that combines natural finishes with local craft to create a relaxed coastal feel.
“It’s that contrast I’m always drawn to,” commented Barnes. “A strong heritage framework, but with clean lines and a sense of ease. Beautiful, but also deeply liveable.”
Image credit: James French
A defining feature of the project is its commitment to local makers and materials. Lighting has been commissioned from Sussex-based studio Spark & Bell, kitchens are by Hove supplier Kitchens by Khan, and wardrobes have been crafted by A G Joinery. Artwork has been sourced from Brighton gallery King & McGaw alongside work by local artists, including a botanical mural by Clara Wilkinson.
Sustainability runs consistently throughout the project. Materials are sourced predominantly from the UK, while refillable products and biodegradable alternatives replace single-use plastics.
Image credit: James French
Designed with both comfort and longevity in mind, each suite combines high-spec finishes with practical living. Bathrooms feature smart toilets with bidet functions, while high-quality linens, non-feather bedding and carefully selected toiletries ensure a consistently high standard.
Sigma Plus Regency Square Suites has been developed by S Holiday Homes, part of S Hotel Group, the group’s first hospitality property in the UK. The result is a distinctly Brighton kind of stay, rooted in its architectural past, connected to its creative community, and designed with a level of care that reveals itself over time.
Main image credit: James French
