Through immersive installations and sensory experiences, Villeroy & Boch and Ideal Standard reimagine the bathroom as a space of continuous transformation…
Villeroy & Boch Group presents “DESIGN CONTINUUM: A Study in Sensory Experience” at this year´s Clerkenwell Design Week. The concept unites the company’s two global power brands Villeroy & Boch and Ideal Standard in a transformative exploration that reimagines the bathroom as a space of continuous evolution in the company’s London showroom.
Image credit: Villeroy & Boch / Ideal Standard
A space in transformation
During Clerkenwell Design Week, the showroom will open its doors during Clerkenwell Design Week as a hub of design exploration, examining the evolving relationship between design and technology connecting with all senses, demonstrating how thoughtful design engages far more than the eye.
Visitors will be offered an exclusive preview of the company’s latest novelties through a series of dynamic displays, including interactive and sensory installations. One immersive experience will bring together light, projection, texture and scent to challenge traditional perceptions of the bathroom environment. Together, these installations reflect the brands’ continued commitment to material experimentation and forward-thinking design innovation.
Image credit: Villeroy & Boch / Ideal Standard
Design in the DNA – Innovation as Heritage and Obligation
Villeroy & Boch stands for quality and craftmanship, meaningful innovation, and groundbreaking design. Ideal Standard provides smart design solutions, making contemporary design accessible. The longstanding design culture of both brands acts as a catalyst for innovation – driving the continuous development of materials, technologies, and spatial experiences.
Now, the company amplifies this legacy with a unique proposition: combining the strength of both brands to demonstrate that the bathroom is far more than a functional space. It is a continuum of experience, constantly redefined through the interplay of material intelligence, sensory perception, and spatial transformation.
Among the featured innovations is the recently launched VEA Collection. A collection of fittings inspired by the timeless aesthetics of classic modern interior design. Created by Christian Haas, the series embodies minimalist design, precise geometry and a visual language conceived for longevity. This is a prime example of Villeroy & Boch’s commitment to cutting-edge design and sensory appeal. With its blend of elegant forms and tactile materials, the VEA collection embodies the concept of continuous evolution within the bathroom space.
“Design is in our DNA and our engine for transformation since our founding days. At Villeroy & Boch, ideas evolve into new materials, technologies open new possibilities helping us to rethink how things are made. For us, bathroom design is about redefining sensual perceptions and creating spaces of wellbeing”, explains Sven Ullrich, Executive Vice President Product and Marketing at Villeroy & Boch Group. “For Clerkenwell Design Week, we bring this concept to life in our London Showroom showcasing future-forward design and innovation of our two power brands Villeroy & Boch and Ideal Standard.”
Villeroy & Boch / Ideal Standard is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.
Main image credit: Villeroy & Boch / Ideal Standard
