WeWantMore has revealed its storied branding and identity for Faubourg 21, ‘the smallest grand luxury hotel’ with interiors by Maison Sarah Lavoine…
Offering an incredibly intimate collection of just 20 guestrooms, Faubourg 21 has quickly found a name for itself as ‘the smallest grand luxury hotel’.
Located just steps from the Royal Palace and some of Brussels’ most celebrated art galleries, the Faubourg 21 townhouse has been conceived as a retreat from the urban bustle; concretising individuality, connection and wellbeing.
Image credits: WeWantMore
With interiors by Maison Sarah Lavoine, Belgian design studio WeWantMore has curated the overarching branding for the hotel, including individual ‘worlds’ for the site’s fine dining restaurant, brunch bar, beauty salon, speakeasy, and secret garden.
At the heart of the hotel, an unfolding floral motif has been chosen to echo both the building’s 19th-century heritage and its hidden interiors. A motif of ‘ever-blooming discovery’, the wordmark itself is designed to ‘open up’, much like the hotel doors, inviting guests into a world of careful curation.
The hotel’s all day café, Noisette, celebrates warmth and playfulness. Drawing inspiration from the café noisette – a French coffee drink made with a shot of espresso and a small splash of steamed milk – the cafe’s identity has turned the falling drop of milk into a central graphic device; dotting the ‘i’ outside of the wordmark, to add a touch of surprise.
Image credit: WeWantMore
The bold red and white palette, paired with hand-drawn illustrations, channels nostalgic Brussels charm with a contemporary twist. Noisette’s design is made to feel inviting, light hearted, and personal.
Chaga, the fine dining restaurant perched on the Faubourg hotel’s fourth floor, offers an entirely different mood.
Named after the calming medicinal mushroom, Chaga is about slowing down and retreating from the city outside. A custom monogram, pressed into ceramics, fabrics, and paper, functions as a quiet signature, while the muted palette and restrained typography embody refinement through simplicity.
Image credits: WeWantMore
Together, Faubourg 21, Noisette, and Chaga form a trilogy of experiences – each with its own identity, yet all bound by an invitation to linger, indulge, and embrace ‘the great indoors’.
Main image credits: WeWantMore
