The Standard, Pattaya Na Jomtien – a bold new coastal retreat

Hyatt brand The Standard has announced its newest Southeast Asian outpost  – The Standard, Pattaya Na Jomtien. Following the successes of The Standard, Hua Hin (2021), The Standard, Bangkok Mahanakhon (2022), and The Standard, Singapore (2024), this highly anticipated opening will bring fresh energy to Thailand’s eastern seaboard, introduce the brand’s first-ever beach club, Esmé, and reimagine Pattaya through a more elevated lens.

Image credit: The Standard, Pattaya Na Jomtien

Located just over an hour from Bangkok and a world away from Pattaya’s neon-soaked nightlife, Na Jomtien has quietly emerged as one of Thailand’s most sophisticated seaside enclaves. This tranquil stretch of coastline offers a slower pace, swimmable waters, and a distinctly laid-back rhythm. Surrounded by calm seas and shaded by pines, Na Jomtien provides effortless access to some of the Gulf’s most beautiful offshore destinations, offering a sense of seclusion rarely found this close to the city.

The interior design, created in collaboration with DIN Studio, and Studio Lupine alongside Verena Haller and The Standard’s in-house design team, together with architecture led by ONION, The Standard, Pattaya will be a playful interpretation of modernist architecture, infused with the brand’s distinct visual language. Brutalist edges will be softened by whimsical undulating curves and rhythmic vertical lines, creating a sculptural environment that will feel both bold and welcoming.

Landscape design by PLA blends lush greenery into every corner that will guide guests on a sensory journey from arrival to oceanfront where shadow, texture, sound, and light will unfold across a series of immersive, ever-changing spaces.

The property will feature 161 rooms and suites, ranging from the sleek Standard King to Deluxe One Bedroom Suite with Ocean View and Private Pool, and the dramatic 322-square-meter Penthouse. Each space has been designed for maximum comfort and style, featuring rain showers, curated amenities, and garden or sea views that will set the tone for a true escape.

This new beachfront resort will celebrate local and international creatives in every detail. A highlight, in collaboration with MozART Advisory, is Chloé Kelly Miller’s courtyard installation, ‘Unity of the Double’ a pair of hand-carved stone sculptures custom made on-site, embodying themes of duality, family, and joyful reunion.

Set along Na Jomtien’s lush coastline, The Standard’s First Beach Club Esmé will blend bold Mexican flavours with vibrant Thai flair in an effortlessly stylish setting. As the sun dips, ritual gongs and deep drumbeats will set a tone of reverence and rhythm.

Mmhmmm will be an an adults-only rooftop escape perched above Sereia. This sultry social spa will feature a sleek bar, mud lounge, ice bath, and secret pool. Playful and serene in equal measure, Mmhmmm will offer panoramic ocean views and unexpected moments of indulgence.

Image credit: The Standard, Pattaya Na Jomtien

Set just steps from the sea, the pool at The Standard, Pattaya will offer a vibrant, laid-back escape. Striped loungers in bold cinnamon tones will line the deck, bringing a pop of energy to the shoreline. White pergolas draped in bougainvillea will create shaded corners for cocktails and conversation, while a lush lawn will surround the scene—where sunbeds will spill onto the grass and barefoot lounging will be encouraged.

Capturing the effortless cool of a Baja surfing lodge, Surf Shack at The Standard, Pattaya will be a laid-back beachfront grab-and-go outpost for ocean lovers on the move. Vintage surfboards will line the walls, while ice-cold beers and coastal snacks will keep the vibe relaxed and ready to refuel. Whether fresh from surfing, kiteboarding, or chasing the breeze, it will be the perfect spot to unwind feet in the sand.

Main image credit: The Standard, Pattaya Na Jomtien