The ABDA Design team recently collaborated with Valor Hospitality on an exciting project in Southampton to transform existing Holiday Inn rooms and public spaces into the distinctive voco brand – we stepped inside for a closer look…
Inspired by Southampton’s identity as the ‘gateway to the world’ and its close connection to the docks, the ABDA design concept for voco Southampton draws from the forms, shapes, and colours of the sea. The aim was to create an immersive experience where the guest’s holiday begins the moment they enter the hotel, setting the tone for their stay. This comprehensive refurbishment included a redesign of bedrooms, selected bathrooms and public spaces, aligning both aesthetics and functionality with voco’s signature style and guest experience.
Image credit: voco Southampton
A striking feature of the new bedroom design is the bespoke headboard. It incorporates a unique bar and a distinctive leather strap wrapping around the upholstered panel which is inspired by luggage straps to celebrate the world of travel. Another key design element is the feature mural, which captures an abstract interpretation of Southampton’s docks. Reflecting the bold shapes and towering presence of cruise liners, the mural adds a sense of grandeur and depth to the space. Its contemporary style provides a nod to maritime culture.
Image credit: voco Southampton
Blending functionality with contemporary design
To further elevate the guest experience, the refurbishment introduced a refreshed colour scheme and updated lighting, creating a warm and inviting atmosphere. All furniture was replaced with high-quality and stylish pieces whilst selected rooms had new wardrobes, improving storage solutions and creating a more practical layout. In selected rooms, full bathroom renovations were carried out, incorporating modern fixtures and finishes to improve the guest experience and aligning with the voco brand.
image credit: voco Southampton
Transforming shared spaces with storytelling from the sea
The ABDA Design team also worked on the refurbishment of all public areas, including the lobby, restaurant, bar, meeting rooms, corridors, and external spaces. As with the bedrooms, the designs drew inspiration from Southampton’s maritime heritage, referencing the RMS Titanic and the city’s ongoing legacy as a cruise and cargo hub which created an immersive space packed with stories at every turn.
image credit: voco Southampton
The reception area sets the tone for the entire hotel experience. Above the check-in desk, undulating timber batons were specially designed to echo the gentle movement of waves, reflecting the coastal setting. This feature creates a warm and welcoming first impression.
Furniture from Protocol was upholstered in a refined palette of oranges, blues, and neutrals. These colours were chosen to create a sophisticated, modern aesthetic while prioritising guest comfort. The nautical references are thoughtfully woven into the design throughout the hotel, including bespoke wall murals and tiling around the bar area.
image credit: voco Southampton
A greener stay
Sustainability was also a key consideration on this project with the clever use of technology to reduce carbon emissions. This included elements such as aerated showerheads and energy-efficient lighting, helping to improve sustainability without impacting the overall guest experience. The transformation of this hotel has resulted in an environment packed with stories that combines comfort and style, enabling the client to deliver a memorable guest experience from arrival to departure.
Main image credit: voco Southampton
