GROHE UK has announced the appointment of two new hires for its senior leadership positions. Both external hires join the business with a wealth of experience from the bathroom, kitchen and commercial interiors sector to drive forward GROHE UK’s multi-channel strategy…
Joining GROHE in March 2025, David Nicholls becomes the new Leader, UK & Ireland, LIXIL Europe following appointments in senior leadership roles working for market leading businesses, supplying product and service solutions within the Built Environment.
Commenting on his appointment, David Nicholls said: “I am proud to be joining GROHE at an exciting time for the UK & Ireland business. Fresh off the back of a strong activation at ISH 2025 in Frankfurt, and with an ambitious multi-channel road map for the year ahead, I will be focusing on supporting the brand’s vision to deliver a customer-first strategy. Having worked in the commercial interiors and retail sectors for more than 30 years, I feel very lucky to work with a brand that so confidently leads when it comes to product innovation.”
Image credit: GROHE
GROHE UK is also pleased to announce the appointment of Kate Hirst as its new Leader, Commercial B2B UK, LIXIL Europe. In this role, Kate will steer the strategy across multiple sales channels. Kate joins from Lecico Bathrooms following many successful years in a senior, customer focused-leadership role where she was responsible for growing the business through developing segmented sales, marketing and product strategies.
Image caption: Kate Hirst, Leader, Commercial B2B UK, LIXIL Europe | Image credit: GROHE
Gael Magda, Leader Western Europe, LIXIL Europe commented: “I am very pleased to welcome David and Kate to the GROHE team and have no doubt they will bring a fresh perspective, renewed energy, and outstanding experience that will steer our strong and defined multi-channel go-to market strategy in the UK. David and Kate both have a proven track record of developing successful and collaborative customer-centric teams in previous businesses which is a core value at GROHE.”
GROHE has also bolstered its UK Leadership team with further updates. Lewis Neathey has been promoted to Leader, Marketing & Product Management UK, LIXIL Europe, and will now oversee all UK Marketing activity, working directly with the sales and product teams including Kate Hirst and Sanjeev Delipkumar, Leader, B2C UK LIXIL EMENA on the development of the organisation’s multi-channel strategies.
The leadership announcements come at a key time for GROHE which has several channel-relevant activations coming up in 2025, including presence at InstallerSHOW next month, Screwfix Live in September and HIX in November. It also follows the successful launch of the brand’s first UK Design Hub at Islington’s Business Design Centre, which provides a dedicated space for A&D customers to see first-hand the GROHE portfolio, providing a tactical and personal experience ahead of decision-making.
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Main image credit: GROHE
