Tapestry Collection by Hilton recently celebrated its a remarkable 150th hotel opening by paving the way for even greater global expansion…
Tapestry Collection by Hilton has been busy over the past year, with five bold first-in-country and territory debuts in Australia, Bonaire, Paraguay, Thailand and the United Arab Emirates. These standout additions mark an exciting new chapter for Tapestry Collection and its gathering of independent hotels, each offering guests an original experience across 20 countries and territories.
Continuing its rapid momentum, the collection has expanded its global footprint by an impressive 50 per cent in just two years, growing from 100 hotels in January 2023 to 150 in January 2025. The brand continues to deliver unique, authentic stay experiences across new destinations worldwide.
Image credit: Palmaroga Hotel Asuncion / Hilton
This rollout included The Motley Hotel Richmond, Tapestry Collection by Hilton, a property which embraced its distinctly Melbourne vibe by embodying the creative energy of Australia’s cultural capital. Palmaroga Hotel Asuncion, Tapestry Collection by Hilton marked Hilton’s arrival in Paraguay with neoclassical charm, Spanish modernism and the distinct spirit of Asunción.
Image credit: Tumbi West Palm Beach Hotel / Hilton
Tumbi West Palm Beach Hotel Dubai, Tapestry Collection by Hilton made an entrance in the United Arab Emirates offering panoramic views of the Dubai city skyline and Arabian Gulf from its location on the trunk of Palm Jumeirah.
Delfins Beach Resort Bonaire, Tapestry Collection by Hilton introduced Hilton’s first hotel on the island, encouraging local exploration of Bonaire’s world-class diving and rich heritage.
“This exciting milestone reflects our commitment to delivering meaningful experiences that resonate with today’s travellers, as we continue growing Hilton’s Lifestyle portfolio,” said Jenna Hackett, Senior Vice President and Global Category Leader, Hilton Lifestyle Brands. “And, as we recognise this achievement, it’s an honour to announce Elizabeth Scruggs as our new Global Brand Leader of Tapestry Collection, whose track record, leadership and experience with Hilton will be instrumental in shaping the next chapter of success for the brand.”
Image credit: The Motley Hotel Richmond / Hilton
Elizabeth Scruggs has been with Hilton for 14 years, beginning her tenure on the owner relations team. She later brought her expertise to Hilton’s supply management, leading strategic initiatives that enhanced brand engagement, responsible sourcing, and marketing efforts. Her extensive experience across the company makes her a valuable addition to the Tapestry Collection team as it continues to grow and evolve globally.
Image credit: La Rosetta Hotel / Hilton
“Joining Tapestry Collection at such a pivotal moment presents an incredible opportunity,” said Elizabeth Scruggs, Brand Leader, Tapestry Collection by Hilton. “With the collection growing at a rapid pace, we are creating new opportunities for guests to immerse themselves in destinations worth exploring. In 2025 and beyond, we look forward to accelerating Tapestry Collection’s global growth and introducing travelers to even more hotels that foster a sense of exploration and adventure.”
With more than 40 openings worldwide expected in 2025, Tapestry Collection is on track to have the most significant number of openings in one year. Over 40 per cent of the pipeline is in international destinations, and upcoming debuts are planned for Türkiye; Northern Ireland, United Kingdom; and Umbria, Italy. Additionally, 60 hotels and counting are slated for development beyond 2025.
Image credit: The Ritus Hotel / Hilton
The Ritus Hotel Istanbul Sultanahmet, Tapestry Collection by Hilton is slated to open in spring 2025. As the first Tapestry Collection hotel in Türkiye, it will feature 51 guest rooms, an all-day dining restaurant and lobby bar with elevated culinary offerings, and a fitness centre. Designed with inspiration from the iconic Hippodrome, the hotel’s unique story and vibrant personality will come to life by preserving the original buildings’ charming façade and ornate window designs while renovating to contrast dark wood floors with calming, bright interiors.
Image credit: The Marcus Portrush / Hilton
The Marcus Portrush, Tapestry Collection by Hilton is another opening anticipated for spring 2025. Bringing a new vibrancy to the coastal town as the brand’s entry in Northern Ireland, the property features a design inspired by the surrounding landscape, stunning coastline and cultural heritage. The property has been carefully renovated to restore its former glory as a hotel and artisan bakery for more than 85 years, preserving its historic mosaic signage and Victorian charm as a homage to the past of Portrush.
The pipeline continues into Q3 with La Rosetta Hotel Perugia, Tapestry Collection by Hilton. Located in the heart of Perugia, the capital of Umbria, La Rosetta Hotel Perugia will be Hilton’s first hotel in the region. With portions of the structure originally built in the 15th century, the hotel boasts stunning hand-painted ceilings, wooden furniture and distinctive artwork adorning its walls. Nestled in Italy’s enchanting countryside, the hotel is deeply connected to its surroundings, offering convenient access to the rich culture and charm of the Umbria region.
Main image credit: The Motley Hotel Richmond / Hilton
