AENDRE Group, the real estate-backed hospitality platform focused on the development, conceptualisation, and operation of lifestyle aparthotel brands, has announced the appointment of Alex Bauman-Lyons as Creative Director, and Charlotte Cottier Perez as Senior Associate…
As it nears the announcement of its first development, AENDRE has unveiled key roles aligned with its strategic vision and a clear mandate to disrupt the hospitality sector through innovative design.
Alex Bauman-Lyons, who will be AENDRE’s fourth director appointment, joins from edyn, where he led the design of over 20 hotels across the Locke and Cove brands, including the Locke de Santa Joana in Lisbon, which recently won the Best Opening at the Wallpaper* Design Awards in 2025. Bauman-Lyons is a qualified architect, starting his career at Grimshaw Architects where he worked on large infrastructure projects, including London Bridge Station. He also lived and worked in New York and Buenos Aires, working on hospitality projects throughout Europe, the Americas and Asia. He joins as AENDRE gears up for its first development, with a clear strategy to develop brands with social wellness at their core.
Image credit: AENDRE
Alex Bauman-Lyons, Creative Director commented: “I am delighted to join AENDRE. The lifestyle hotel space has become a crowded space, with the various lifestyle brands beginning to resemble one another. AENDRE’s commitment to paving a path of its own by throwing out the lifestyle playbook resonates with me. We see a new consumer emerging that places wellness at the core of everything they want to do, including travel, and this is something that the lifestyle sector hasn’t caught up with yet. We get to bring this to life.”
Eric Jafari, Founder and CEO commented: “Alex is one of those rare creatives that gets the big picture. He is one of the few that create for the consumer, designing immersive spaces that connect the consumer, while delivering projects on time and budget. I am privileged to get to work with Alex again, with the benefit of both of us reflecting on our past experiences.”
AENDRE also welcomes Charlotte Cottier Perez as Senior Associate in the acquisitions team, where she will be sourcing opportunities in continental Europe. Charlotte joins from Tristan Capital Partners, a leading real estate PE fund, where she was there for 4.5 years as an investment associate focusing on hospitality. She also started her career in hospitality, graduating in hospitality management before pivoting into the real estate sector.
Charlotte Cottier Perez, Senior Associate commented: “I started my career at an established investment fund which gave me a strong foundation in acquisitions and a deep understanding of the market. Now, joining AENDRE, I’m excited to embrace its entrepreneurial and creative approach – bringing together my passion for real estate and hospitality to drive innovative opportunities.”
Eric Jafari, Founder and CEO added: “A strategy is only as deliverable as its team and AENDRE is incredibly fortunate to have attracted so many brilliant minds so early in its journey. I couldn’t be more excited for what’s to come.”
Who is AENDRE?
Founded by Eric Jafari, AENDRE Group is an interdisciplinary development studio specialising in real estate development, brand creation and operations of lifestyle extended stay properties. With a track record of over £2 billion in developments across Europe, the founders of AENDRE Group have an unparalleled track record, having previously partnered with blue chip financial institutions such as Brookfield, Oaktree and Hermes. The team is particularly experienced in extended-stay and lifestyle hotel properties, delivering value-added returns through repositioning and brand creation. In June 2024, the Group secured funding from private equity firm JuneX Capital Partners and co-investors New End.
Main image credit: AENDRE
