On a 2,000 square metre stand, the Hansgrohe Group will be exhibiting at ISH 2025 under the maxim “reduce – reuse – recycle” and with hansgrohe, AXOR, Black Forest and InnoLab product showcases…

When the world’s leading trade fair for sanitary, heating and air conditioning technology, ISH, opens its doors in Frankfurt, Germany in a few weeks, the international bathroom industry and interested consumers will meet again after two years.
From 17th to 21st March 2025, the Hansgrohe Group with its brands AXOR and hansgrohe, will present pioneering developments in the field of water technologies, new dream bathrooms and products to an international community on 2,000 square metres of booth space. Find the brand in Frankfurt’s Festhalle (Hall 2, Stand A.02).

Image credit: Hansgrohe Group
Hans Jürgen Kalmbach, Chairman of the Executive Board, Hansgrohe SE said: “With pioneering product innovations and inspiring presentations, we are once again living up to our reputation as an industry leader in innovation, design, quality and sustainability. We create inspiring moments with water and protect this precious element at the same time. Not only with our dream bathrooms, but also with a presentation of future-oriented water technologies from our think tank, the Hansgrohe InnoLab.”
Sustainability as a field for innovation
With an exhibition area on the topic of “Sustainable Living”, Hansgrohe is following on from the “Green Vision Beyond Water: Rethinking Bathroom Culture” concept first presented at ISH 2023 — namely a bathroom with a significant reduction in water and energy consumption and CO2 emissions.
Technologies and solutions for the various areas of water use in the home will also be on show. The insights into the concepts of sustainable solutions for water use, treatment and reuse are intended to inspire visitors to use this precious resource more consciously in their everyday lives.

Image credit: AXOR
AXOR presents new shower portfolio by Antonio Citterio
AXOR is a pioneer in the development, design and production of avant-garde design objects for luxurious bathrooms and kitchens. The brand’s taps, showers and accessories carry the demand for perfection in design, manufacturing and function.
At this year’s ISH, AXOR is presenting a new overhead shower collection by Italian architect and product designer Antonio Citterio, the AXOR ShowerSphere, in line with the brand campaign “escape the ordinary”.
Developed with Antonio, the products expand the immense spectrum of design freedom for individual luxury bathrooms from AXOR. The AXOR ShowerSphere can be found at the ISH in individual bathroom concepts by Antonio Citterio and Tara Bernerd, as well as in a water installation.

Image credit: hansgrohe
hansgrohe orchestrates water
With the brand claim “life is waterful”, the premium brand hansgrohe defines the bathroom as the centre of well-being. It presents not only a pioneering reinterpretation of a popular shower classic, but also a completely new category for holistic bathroom solutions. With innovations in all three core areas — shower, washbasin and toilet — hansgrohe demonstrates its unique expertise in transforming water into extraordinary experiences.
A particular highlight is the new edition of one of the most popular shower collections, which is set to impress with contemporary technology and modern design. The portfolio is complemented by smart toilet solutions and innovative 2-in-1 concepts at the washbasin. At the trade fair, visitors will experience how hansgrohe combines perfect design with visionary technology, and thereby completely rethinking the bathroom.
Advice and service at the trade fair
The Hansgrohe Group awaits its guests with an international team of experts from product management, sales, innovation & sustainability, technical service and corporate communications.
It also invites trade visitors to a relaxed get-together at the trade fair booth in the Festhalle on Monday and Wednesday from 6 pm onwards.
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Main image credit: Hansgrohe Group