The Hoxton, Florence has opened its doors marking the brand’s second hotel in Italy, following the launch of The Hoxton, Rome in 2021…
Set in the heart of the historic centre and bringing a new energy to the city, The Hoxton, Florence shelters 161 rooms, split across two buildings: a 16th century late-Renaissance palazzo with its original façade and impressive vaulted arcade, and a 1980s Andrea Branzi-designed building, that serves as a modernist juxtaposition, with its minimal, linear architecture.
Image credit: Ennismore / Heiko Prigge
In-house AIME Studios, responsible for the design and interiors, have carefully transformed The Hoxton Florence, from a former 16th-century palatial residence, which was originally built during Florence’s late Renaissance era for the esteemed Ricasoli family. Preserving its rich history, the building features iconic Renaissance elements, such as an outdoor arcade encircling the courtyard, lime-washed walls, and original frescoes dating back to 1611.
The contrasting buildings celebrate historical grandeur and the evolution of Florentine glamour, with a striking mix of vibrant colours, bold patterns, and opulent finishes. Spaces are adorned with bespoke designs and expertly curated vintage pieces, championing unique Italian craftsmanship layered with home comforts.
Image credit: Ennismore / Heiko Prigge
The hotel’s guestrooms are split across the two buildings with unique design schemes to reflect each and are connected by a lush, landscaped courtyard complete with a showstopping fountain, which also serves as an outdoor dining area. In the main building, the bedrooms bring to life a modern reinterpretation of the Renaissance movement, with references to the geometries and motifs of classical Florentine architecture, whilst introducing mid-century Italian influences.
Embracing the buildings’ original structure, some rooms boast views of the iconic Duomo whilst some have large terraces with sumptuous outdoor bathtubs and others are dual level with a spacious lounge and spiral staircase. The colour palette is inspired by the tricolour marbles of the Duomo and the headboard was inspired by the façade of the Santo Spirito church. Striking flamestitch motifs can be found on the curtain edges and corridor carpets, with a nod to the Medici family, who influenced its creation.
Image credit: Ennismore / Julius Hirtzberger
The Branzi building, constructed in the 1980s, was designed by Florentine architect & designer Andrea Branzi, founder of Archizoom, who later went on to form part of the postmodernist Memphis Group. This building is a beautiful contrast to its historic neighbour, drawing on inspiration from the Archizoom design narratives, the rooms are a celebration of bold, bright colours, clashing prints and exotic materials with standout pieces including asymmetrical colour blocked wardrobes and monochrome striped table lamps.
The hotel has also introduced a brand new ‘House’ category for the first time – a self-contained three-bedroom, four-bathroom apartment with its own state-of-the-art kitchen, dining area, homey lounge, outdoor terrace and complete with a private entrance. Ideal for families and groups seeking an extra special home-away-from-home, with exclusive perks to remove any travel stress and help arrange everything you need during your stay, from dinner cooked by a private chef to tickets to an exhibition, along with all the usual Hox comforts and amenities.
Image credit: Ennismore / Heiko Prigge
On the F&B front, the coastal-inspired Italian restaurant Alassio will specialise in Mediterranean plates and classic comfort-food dishes that evoke nostalgia, inspired by the coastal food of the Italian Riviera, with a hint of Ligurian influence. The interiors are a nod to the beachside town of Alassio, with vaulted ceilings, Italian artwork, vintage posters, Murano chandeliers, and mixed marbles. Guests can enjoy the open kitchen and cosy spaces, including a 50-cover cobbled courtyard perfect for sunny outdoor dining.
Image credit: Ennismore / Heiko Prigge
Enoteca Violetta is a laidback, neighbourhood wine bar offering a diverse wine list that features both local and international selections. The interior boasts a stunning six-meter bar, original artwork and floor-to-ceiling wine cupboards, creating a cosy, atmospheric setting. Nestled beneath Enoteca Violetta is a hidden gem – La Riserva – an exclusive tavern in the basement for private dining, tastings and masterclasses.
In addition, two dedicated event spaces will offer contrasting atmospheres to suit all occasions and events. A 90 square metre moody vaulted wine cellar – La Riserva – in the basement has two connecting rooms and a feature bar. Up top, a 130 square metre shaded rooftop terrace is reserved for private hire, complete with its own bar and panoramic views across the city. The courtyard will also be available for private hire and offers a striking open-air space.
Main image credit: Ennismore / Heiko Prigge
