A new concept in SPA BUILD from Spa Creators Ltd

150 150 Daniel Fountain
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What is SPAshell™?

SPAshell™ is a fully functioning, working spa complete with eight fully furnished Treatment Rooms, Thermal Experiences, Deep Relaxation area, Juice Bar and a Spa Lounge that leads to an Outdoor Balcony Terrace, which overlooks the Outdoor Hot Tub. This concept, developed by Spa Creators over five years in development has been created from identifying a need in the market for a spa that could be designed, developed and delivered to its pre prepared site, requiring no foundations with minimal building works or interruptions to daily operations.

Who is it for?
Spa Creators have seen a growing requirement in the boutique hotel and venue based business markets for an additional revenue stream. Over the years, many operators have approached Spa Creators for spa consultancy advice but may not feel they have the experience, the space or the finance to take on a large-scale spa build. Alistair Johnson, Founder and Managing Director of SPAshell™ says “This is an effective method of increasing REV PAR (revenue per room), increasing food and beverage sales, increasing room occupancy and broadening your market appeal”.

SPAshell™ is a franchise spa business and offers a turnkey fully working spa. Built upon years of experience, enabling the operator (who may have no prior spa knowledge) to deliver a luxury spa experience for their guests. This concept will also appeal to country house and landowners who are looking to diversify. SPAshell™ will manage every stage of the process from planning through to spa launch. What makes this design particularly appealing is that due to the modular construction method used, there is no requirement for foundations, which may open up a site that has previously been limited by planning or conservation restrictions.

How is it made?
SPAshell™ is designed using latest eco modular construction methods, with a central building and eight spa treatment pods that are connected to the main building. The spa footprint measures 20m by 20m in total.

The core building and each spa pod is clad in Siberian Larch Wood chosen for low maintenance, high manufacturing standards, and for being an aesthetically beautiful timber. It was chosen to blend sympathetically with the countryside and its environment. However, the most amazing feature of Siberian Larch is its natural resistance to decay. It is known in Russia as the ‘Tree of Eternity’.

The spa building which has been designed exclusively by Spa Creators has combined the most efficient use of valuable space for obtaining high revenue returns. With a unique design for client flow, this spa has integrated the best operational spa practices to offer an exceptional spa experience for its size. The building is a facetted circular construction with a cantilevered roof to the outdoor balcony .The spa is designed around a stunning circular structure known as the ‘Oyster’. This is the hub of the spa and houses the reception, changing areas, thermal suite on the ground floor and a Deep Relaxation area, Juice Bar and a Spa Lounge that leads to the outdoor balcony terrace.

What is the benefit over a traditional spa build?
Other than the obvious advantages in terms of speed of installation, minimal interruptions to the venue and low cost: the only requirement of the operator is to provide services to the building and the staff. The simplicity of this business model with no requirement for significant upfront investment makes this an extremely compelling concept. Once installed and connected your spa is ready to go.

‘What could be simpler, SPAshell™’
For more a detailed discussion, full business presentation contact: alistair@spashell.com or call ++ 44 (0) 118 947 1857

Daniel Fountain / 18.05.2015

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.