W São Paulo opens, taking the brand boldly into Brazil

Perched above the heart of São Paulo, the brand’s newest hotel reimagines luxury by drawing inspiration from the city’s vibrant art, music, and architectural heritage. W São Paulo features striking, cutting-edge architecture and modern design.

Image credit: Marriott International / W São Paulo

With 179 stylishly designed hotel rooms starting on the 25th floor, including 16 suites, guests can enjoy sweeping views of the city centre. The hotel boasts the brand’s signature AWAY Spa, FIT gym, WET Deck complete with an outdoor pool, along with two restaurants, three bars, and five event spaces, including the expansive Great Room, covering 400 square metres. Additionally, an ornate walkway bridges Rua Funchal to Rua Helena, seamlessly allowing guests to engage with the city at their fingertips.

“As we unveil W São Paulo, we are not simply launching a new hotel – W Hotels is immersing itself in the energy of one of the world’s most dynamic cities,” said George Fleck, Senior Vice President and Global Brand Leader, W Hotels. “W São Paulo captures the pulse of Brazil’s cultural vibrancy, blending local influences with our signature bold, distinct design. This opening is a testament to the brand’s commitment to delivering unparalleled experiences that push boundaries while simultaneously celebrating the essence of the destination.”

The hotel is a striking fusion of contemporary design and local authenticity. Built on the site of the iconic Teatro Via Funchal, the design is a collaboration between Aflalo/Gasperini Arquitetos, with landscaping from Benedito Abbud, and interiors by Nini de Andrade Silva. W São Paulo celebrates Brazilian modernist architecture with angular lines, sinuous curves, and a vivid colour palette with various shades of greens, blues, metallics and golden tones. With unique design pieces, rich textures, and organic materials like Brazilian stone and wood, the hotel creates a playful yet sophisticated environment that captures the city’s cultural essence, offering guests a seamless fusion of modern luxury and local heritage.

Image credit: Marriott International / W São Paulo

The property features three exceptional dining experiences, each offering its own unique atmosphere. L40 Cozinha de Latitude, located on the 40th floor, presents stunning panoramic views of the city and invites guests to embark on a global culinary journey. Drawing inspiration from the 40th Latitude, the restaurant celebrates the gastronomic traditions of the 16 regions, including Portugal, Spain, Italy, Greece, China, Japan, and the United States, while seamlessly infusing Brazilian ingredients and culinary techniques.

Image credit: Marriott International / W São Paulo

Baio Cozinha Sulista, the restaurant and bar located on the 23rd floor, offers an innovative take on Southern Brazilian cuisines, crafted by Chef Tuca Mezzomo. The menu honours the region’s rich culinary traditions while preparing the dishes with a fresh, contemporary twist, highlighting both seasonality and local ingredients. Meanwhile, Yōso Bar and Café, located in the Living Room on the 24th floor, offers an immersive experience that culminates in Japanese mixology. Using unexpected ingredients, the bar creates an authentic and sophisticated atmosphere, blending tradition with modern flair.

Perched on the 39th floor, the AWAY Spa offers a serene retreat with exclusive treatments crafted with Brazilian ingredients, designed to provide personalised, transformative spa experiences. Drawing inspiration from Brazil’s diverse biomes, the tailored treatments named after regions in Brazil including Amazon, Caatinga, and Pampas Gaúchos, are thoughtfully curated to awaken the senses and deliver an immersive wellness journey. With three luxurious treatment rooms, including a couple’s suite, and an exclusive bar, the spa provides a sanctuary for relaxation.

Image credit: Marriott International / W São Paulo

From the second to the twenty-second floor, the property also boasts 216 W Residences, available in five distinct categories ranging from 53 to 102 square metres. Residents can enjoy an array of amenities including an indoor swimming pool, two saunas, a serene relaxation area, the brand’s signature FIT gym, a co-working space, and an event hall.

“W São Paulo was thoughtfully conceived from the ground up, tailor-made for the vibrant energy of this spirited metropolis,” commented Idu Ribeiro, General Manager, W São Paulo. “We are committed to curating innovative experiences that align with the pulse of the city, seamlessly integrating local culture, music, gastronomy, and wellness into our offerings. All of this is complemented by our signature Whatever/Whenever service, which remains a hallmark of W Hotels.”

Main image credit: Marriott International / W São Paulo