Product watch: Naturalmat launches new bed design The Ashford

This month, Naturalmat unveils its newest bed design, The Ashford. This latest addition to the collection exudes contemporary sophistication with its slim and sleek design, seamlessly blending a chic modern form with unrivalled comfort…

naturalmat the ashford

The Ashford’s slim bed base makes it the company’s most minimalist offering to date. Crafted by hand on the banks of the River Exe in Devon, the new design has a uniquely low-profile silhouette and several distinctive design elements, making it the perfect choice for any bedroom. The Ashford offers the perfect blend of style and sustainability, transforming any bedroom into a contemporary oasis of cosy modernism.

Featuring Naturalmat’s signature natural and organic fibres, at just over a meter tall, the Ashford’s upholstered headboard can be customised in the customer’s own fabric, or in one of Naturalmat’s organic house fabrics. The combination of recycled denim and organic wool within the upholstered headboard provides a naturally cushioned and breathable surface, contributing to an unparalleled sleeping experience.

The bed base, supported by slender wooden legs, is carefully shaped around an FSC-certified beech wood frame. The result is a puffy platform bed frame that not only enhances the visual appeal but also ensures the utmost comfort for a restful night’s sleep. As with all beds within the Naturalmat range, the Ashford Bed can be customised to order, allowing customers to adapt and alter certain details of the design including feet, fabrics, height and upholstery. The bed comes in various sizes, with a range of price points.

One of the original champions of the planet in the British manufacturing industry, Naturalmat have been hand-making natural and organic mattresses and beds for over two decades that are ethically produced in its workshop on the banks of the river Exe in Devon. Using locally sourced, sustainable materials, Naturalmat’s long- lasting mattresses and beds improve sleep and health. The founding principles of the company were established in 1999 when a gap was identified in the market for non- synthetic mattresses that don’t use harmful chemicals or glues as well as being eco- conscious.

Naturalmat’s pioneering work and research into sustainable production methods have been recognised at the highest level when it was awarded the Queen’s Award for Enterprise in 2020 and B Corp status earlier this year, the gold standard of sustainability.

Naturalmat is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: Jon Day