The Naturalmat sustainability strategy – committed to being a force for good

To demonstrate transparency and accountability, Naturalmat recently published its second Impact Report, in which it shares exciting new projects, partnerships and initiatives. We take a look at a few of the highlights as the company works towards the 2025 goals in its Sustainability Strategy…

close up image of scissors cutting through Naturalmat product

Since 1999, Naturalmat has pioneered the use of organic and natural materials to create wonderfully comfortable beds and mattresses at its workshop on the banks of the River Exe in Devon. Committed to being a force for good from the very beginning, sustainability continues to be firmly at the heart of the brand.

Over the last year Naturalmat has become the first B Corp certified bed company in the UK. The recognition that the company meets B Corp’s rigorous criteria confirms that its sustainable approach, right from the start, has been the correct one. The widely recognised status was awarded following a two year process of evaluating various parts of the business, such as staff welfare, packaging, energy supply and wider relations with suppliers and the community.

“It feels truly rewarding to be recognised as the ethical business we’ve always strived to be and join this powerful global community of organisations working together for a better tomorrow,” said Mark Tremlett, Founder, Naturalmat.

flatlay of Naturalmat sustainability report for 2022

Image credit: Naturalmat

In addition, the brand has formed three impactful partnerships to tackle sleep poverty as it remains on a mission to make a better night’s sleep accessible to all. By working with organisations and charities such as Cotton Lives On, The Lullaby Trust and FRC, it has been able to provide those most in need, with a safe and healthy mattress to sleep on.

As part of the company’s commitment to sustainable sourcing, it has invested in regenerative systems, which restore biodiversity and improve soil quality for increased carbon absorption. This has so far involved funding regenerative projects on three farms across 1,936 acres of Devon farmland.

From reusing fabric offcuts to creative ways of repurposing nursery mattresses, Naturalmat are forever seeking ways to reduce waste. Last year, the company reused 1,276kg of offcut wool from its workshop, forming an endlessly recyclable loop.

Naturalmat is also determined to become more energy efficient as it continues to grow. In 2022, its emissions per £mn of turnover decreased by 9.3 per cent and more than 50 per cent of the energy it used was generated by the solar panels on the roof of the workshop.

To find out more, you can read the 2023 Impact Report here or pick up a copy from one of Naturalmat’s showrooms located in London, Devon and the Cotswolds.

Naturalmat is one of our Recommended Suppliers and regularly features in our Supplier News section of the website. If you are interested in becoming one of our Recommended Suppliers, please email Katy Phillips.

Main image credit: Naturalmat