The new campaign from Kaldewei, which is ‘enveloped in sustainable luxury’, is called Superplan Zero…
Kaldewei is proud to that their collaboration with Bryan Adams, the Canadian rock musician and internationally acclaimed photographer has continued for a third shoot. The previous two Kaldewei campaigns had featured the Ming and Miena washbowls in 2020 and then in 2021 the Superplan Zero shower surface. For this shoot models are shown in the MEISTERSTÜCK OYO DUO contemplating the peace and silence of time spent alone artfully staged during the shoot in Berlin.
The concept behind the shoot was that the new free-standing MEISTERSTÜCK OYO DUO bathtub take centre stage as the centrepiece of a room. The models’ bodies are enveloped within the protective walls of the bathtub, providing refuge from a hectic day. In the images for the Superplan Zero campaign, Bryan Adams focussed on the legs of the ballet dancers, showing both the style and elegance of the product and the security provided by the non-slip surface. For the Ming and Miena washbowls, it was hands gently touching each other, epitomising cleansing rituals such as the simplicity of washing your hands before a meal with friends and family.
In the latest images, the bodies of the models are photographed in the MEISTERSTÜCK OYO DUO premium bathtub. Each is clearly visible, yet their faces deliberately remain hidden from the camera. Bryan Adams shot the images from a distanced perspective so that the free-floating egg-shaped design of the bathtub is fully visible, but not the entire body of the model. The images are designed to give the impression that the naked arms and bare back merge with the bathtub in a luxurious yet intimate spa moment. The claim of the campaign “Enveloped in sustainable luxury” refers to the perfect me-time, and the new images of the OYO DUO, to the completion of the Kaldewei trilogy of washing, showering and bathing.
MEISTERSTÜCK OYO DUO – designed by designer Stefan Diez – combines organic design with uncompromisingly durable materials. The double-walled free-standing bathtub, inspired by Japanese porcelain design, consists of 100 per cent recyclable and therefore sustainable steel enamel. Thanks to the perfectly developed technical craftsmanship of the Kaldewei factory at the production site in the heart of Westphalia, the engineers, in harmony with the designer, have succeeded in creating this powerful and at the same time delicately floating masterpiece made of glazed titanium steel.
The circular and sustainable concept of the bathtub also convinced the jury of experts from the German Design Council. Kaldewei received the German Design Award 2023 in the “Excellent Product Design” category for the MEISTERSTÜCK OYO DUO, and the MEISTERSTÜCK Made in Germany was also successful at the iF Design and Red Dot Awards. iF International Forum Design GmbH, the world’s oldest independent design institution, put it in a nutshell in its assessment of the Oyo Duo: “There is no comparable product made from this material.”
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Main image credit: Kaldewei
