Just 35 all-suite keys will sheltered inside The Asher, Salt Hotels’ latest property, which will open in June 2022…
Arriving in Hollywood this June, The Aster is conceived to elevate the next generation of private members’ clubs. In addition, though, it will embody the warmth, welcome and sophistication of the world’s best luxury boutique hotels.
The club and hotel will deliver a space designed to activate each member’s mind and body, where they can work, play, and stay, surrounded by robust programming in the heart of Hollywood.
“When we began developing the concept for The Aster, we sought to create a new type of membership club,” said David Bowd, Founder & Chief Executive, “by establishing a modern hospitality-led space for individuals in Los Angeles with a diverse range of backgrounds and interests, each with one commonality – the desire to connect.”
Image credit: Salt Hotels
Design-led with personalised service, The Aster will offer members with unique indoor and outdoor amenities including a swimming pool, lounges, workspaces, bars, restaurants, a recording studio, a screening room, a cabaret lounge and a variety of spaces dedicated to health and wellness.
Additionally, 35 luxurious all-suite hotel rooms – each over 700sq.ft in size, with workspaces and lounges – will be available for members and visitors alike.
“As a result of the pandemic, we’ve noticed how the lines of work and play have blurred and there is an increased desire to live with flexibility and freedom,” added Kevin O’Shea, Co-Founder & Chief Creative Officer. “In creating The Aster we look forward to providing locals and travellers alike with meaningful spaces to meet, connect, work, dine and unwind, regardless of whether someone is a member or hotel guests.”
The adults-only members’ club and hotel, named after the native Aster flower which blooms in Los Angeles, will welcome a dynamic group of trailblazers and multihyphenates, all while transcending the stereotypical membership club. The Aster’s hybrid club-cum-hotel approach supports a diverse, ever-changing array of guests and experiences, free from any strictures.
The project is curated and executed under the creative, and attentive care of award winning Salt Hotels. The forthcoming launch will follow the hospitality brand’s most recent openings in 2021, Hotel Greystone (Miami Beach) and Hutton Brickyards (Kingston, New York), which will bring the brand’s portfolio to five unique properties, with The Aster presenting the first members’ club offering.
The property is situated in an impressive six-storey 29,000 square-metre building on the iconic Vine Street between Yucca Street and famed Hollywood Boulevard intersection. The space has been strategically placed at the very heart of Hollywood making it just a stone’s throw away from landmarks such as the Capitol Records building, Gower Studios and Netflix.
The Aster will welcome a fellowship of innovators, artists, and dynamos, providing unique spaces to bring work and ideas to life. A club where creative connections come naturally, members are invited to plug in or unplug, utilising the variety of unique spaces.
Main image credit: Salt Hotels
