Westin Hotels & Resorts has announced plans to continue the global expansion of its signature spa brand as it continues to enhance its footprint in the world’s fastest growing markets. Propelled by a growing demand for luxury services, Westin will increase its robust portfolio of Heavenly Spas with 13 openings by 2014, with all but two located outside the United States. The brand’s signature spa concept is currently in 28 Westin Hotels & Resorts around the world. By 2014, Heavenly Spa will make its debut at The Westin Lagunamar, The Westin Chennai Velachery, The Westin Xiamen, The Westin Changbaishan, The Westin Wenzhou and eight other properties across North America and Asia.
“There is a growing demand for spa and wellness services in key global emerging markets such as Asia,” said Jeremy McCarthy, Director of Global Spa Development and Operations for Starwood. “Westin’s Heavenly Spa concept fulfills that demand and provides signature sensory experiences aimed at mind-body wellness and revitalization, designed specifically for the Westin guest.”
The Heavenly Spa by Westin is built upon two of the Westin brand’s core philosophies: preserving wellness on the road and helping guests leave feeling better than when they arrived.
“The global expansion of our Heavenly Spa brand underscores the strong appeal of our distinctive positioning around well-being which dovetails perfectly with the top three things consumers do today to improve their wellness – exercise, eat better and visit a spa,” said Brian Povinelli, Global Brand Leader for Westin Hotels.