Starwood Hotels & Resorts Worldwide, Inc., has announced that it is applying its industry leading, design-driven approach to its two largest brands with the debut of new guestroom designs for Westin and Sheraton hotels. The new room schemes, from furniture to textiles, were custom-created by Starwood’s in-house Brand Design team led by Erin Hoover, Vice President of Design. With a background in fashion, fine art and industrial design, the team applied key learning’s from extensive in-room behavior research which indicated a desire for a greater level of stylish functionality – resulting in design specifically targeted to address some of traveler’s biggest pet peeves. The new room designs will be featured in new hotels and renovation projects globally across both brands.The new Westin and Sheraton guestrooms are highly functional, globally relevant and designed to reflect each brand’s distinct personality. Inspired by natural elements and featuring neutral color palettes, natural woods and stone the new Westin rooms bring to life the brand’s philosophy of preserving wellness on the road in three dimensions and evoke a sense of balance. The design team used Sheraton’s storied history as a global industry icon to serve as inspiration for the brand’s new guestrooms, which portray a sense of occasion and heritage by utilizing rich color palettes with pops of accent colors and modern interpretations of classic herringbone, basket-weave and geometric patterns.
Finally! Somewhere to Put the Room Service Tray…
Both new room schemes blend great design with intuitive functionality to provide a welcome solution for many of traveler’s top pet peeves. No more crawling on hands and knees to find a free outlet, gone are the luggage racks of yesteryear and finally, somewhere to put the room service tray. Key highlights include:
• Custom Westin-designed accent table that folds out to fit a room-service tray or laptop, and folds closed to occupy a smaller space. With a quick flip the multi-use table can serve as a working area for an impromptu laptop session or transform into an intimate table for in-room dining.
• Custom Sheraton-designed bedside tables with built-in outlets that face beds, facilitating easy computer and electronics charging use.
• Expanded Westin closet includes shelves and the mini bar, freeing valuable room space and reducing clutter.
• Westin upholstered bench that can double as a luggage rack and is easily stored under the television console and oversized signature Sheraton armchairs with ottomans stored beneath seats, creating additional living area space.
• Sheraton rooms feature an LED nightlight, allowing guests to find their way in an unfamiliar space without turning on the lights and the new Westin rooms incorporate strategically-placed, adjustable LED reading lights in the headboard.
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