W has unveiled a full scale property renovation that melds the enigmatic charms and sultry soul of New Orleans into one vibrant destination. Located in the heart of the Big Easy’s most renowned neighbourhood, W New Orleans – French Quarter has transformed all 97 guestrooms, its Living Room (the W brand’s take on the traditional hotel lobby), Studio meeting spaces, all corridors and the outdoor Courtyard. W New Orleans – French Quarter has also expanded its offerings, adding SWEAT, state-of-the-art fitness centre, as well as SoBou, a contemporary Creole cuisine restaurant, recently named one of Esquire’s Best New Restaurants in America.W New Orleans – French Quarter Unveils New Rhythm
New York City based interior design and architecture firm Nemaworkshop redesigned the guest rooms of W to reflect the artistic energy and the intrigue of jazz and tarot in the Crescent City. Each room boasts a palate of clean lines and modern blacks and whites mixed with vibrant gold tones and rich primary colours relevant to the room design motif. Inspired by the liveliness of Big Easy music, the jazz design features vibrant golden yellow walls and an oversized floor-to-ceiling brass image modelled after the bell of a horn. The property’s tarot designed rooms channel the mystic spirit of the city with décor inspired by New Orleans’ voodoo queen Marie Laveau. The walls feature a deep blue colour as well as an oversized mural representing a woman reading tarot cards.
“The new design definitely has a little fun with the city’s spiritual side,” states Anurag Nema, principal at nemaworkshop. “You may see Marie’s eyes following you on the guest room number placard, or you may recognize her headdress on a directional sign. If you look up while you’re standing in the lift landing, you’ll notice tiny, pin-like lights, playing off voodoo pins.”
In addition to the décor, in-room technology has also been enhanced with new 40″ Plasma TVs and the addition of a “jackpack,” offering the ability to stream movies, photos, presentations, etc. from portable devices directly onto the TVs. The brand new, state-of-the-art SWEAT fitness facility offers cardiovascular fitness and personal training programs using free and machine weights from Technogym.
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