W Hotels Worldwide Announces the Debut of W Austin

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    W® Hotels Worldwide celebrates the opening of W Austin and The Residences at W Austin, the brands 38th hotel globally. Owned and developed by Stratus Properties and the Canyon-Johnson Urban Fund II, W Austin is located in the heart of Austin’s 2nd Street District, connected to a 3,000 person capacity music and performance venue ACL Live at The Moody Theater that will also serve as the new home of the iconic Austin City Limits television show. In this casually cosmopolitan city where the unconventional is enthusiastically embraced, evidenced by the city’s unofficial slogan ‘Keep Austin Weird’, Austin is a perfect fit for the W brand. Locals, guests and residents will find a new beat at W Austin through its innovative design concept, Remix, developed by Andersson-Wise Architects and emerging designer Heather Plimmer of Stratus Properties.

    Design Remixed

    Indoor luxury meets outdoor inspiration in W Austins vibrant, cutting-edge design, courtesy of Arthur Andersson and Heather Plimmer, whose partnership led to a playful juxtaposition of masculine and feminine throughout the space. Dark metallic tones are met with pops of vibrant reds, blues and layered fabrics, and the influence of Austin artists are prominent and prevalent. Surprises abound, from a guitar strap design around each bathroom mirror, to lacquer in the AWAY® Spa that feels more lounge than leisure.

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    Daniel Fountain / 20.12.2010

    Editor, Hotel Designs


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