W Hotels debuts global flagship in Hollywood

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The new Starwood hotel, now open, is located at the historic intersection of Hollywood Boulevard and Vine and cost $350m.The opening of W Hollywood Hotel and Residences kicks off another year of international growth for W Hotels, which is on track to more than double its global portfolio by 2011.

The multi-million dollar complex was developed by Gatehouse Capital and owned in a joint venture by HEI Hotels & Resorts and Gatehouse Capital, in affiliation with the Los Angeles County Metropolitan Transit Authority (Metro).

Gatehouse Capital, chief executive officer and president, Marty Collins said: “The opening of W Hollywood marks the completion of a ten year journey for Gatehouse Capital and our partners, and we are proud to introduce this stunning, modern, and truly sustainable property.”

Dedicated to contributing to a green-conscious community and a cleaner environment, W Hollywood is registered for LEED-Silver certification.

Daniel Fountain / 16.02.2010

Editor, Hotel Designs

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