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  • Travelodge kicks off £2m refurb in Wembley and Marylebone

    Daniel Fountain
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    Travelodge has recently announced that two of its prominent London hotels, at Marylebone and Wembley, are to undergo an extensive refurbishment programme to the value of £2million. Work has already started and is part of a £57 million company wide refurbishment programme in a bid to grow the business, strengthen the brand offering and make Travelodge the UK’s favourite hotel brand for value.

    By autumn this year, 80% of the Travelodge estate will be refurbished in line with the Company’s new design. This will include 47 hotels in London being refitted in the new Travelodge design at a total investment cost of £9 million. (Over the last nine months, 33 of the 60 London based Travelodge hotels have already been refurbished)

    Across Travelodge’s portfolio of hotels, Marylebone and Wembley are receiving the biggest investment to date from the programme

    Both hotels will be completely fitted out in the new modern, fresh Travelodge design. This includes a new room design which has been created by Travelodge customers and includes a bespoke luxury king size bed called the *Travelodge Dreamer – which is deemed in the industry as the Rolls Royce of beds and is usually found in luxury hotels. The room also features a sleep inducing colour palette in a tranquil blue and cream, as well as stylish swoosh stripes on the curtains and bed runner. Other additions in the new Travelodge room include a larger desk, new carpet, artwork above the bed and a stylish white contemporary en-suite bathroom.

    Paul Harvey, Travelodge Managing Director – Property said: “We are delighted to be investing £9 million into our London hotels. Over half of our London properties have already been refitted in our new fresh modern design and customer feedback has been extremely positive.

    “Our Wembley and Marylebone hotels are receiving the biggest share of investment from the programme as both properties were conversions of going concerns, and they need the extra cash to fully convert them into the new Travelodge style.

    “The demand for good quality, low cost accommodation is growing at great pace across the capital and our new product is well placed to offer business and leisure travellers the best value in the city.”

    Wembley Travelodge, a 176-room hotel is located just half a mile from Wembley Stadium and Arena, making it a popular choice for visitors to both venues. The hotel, formerly a Holiday Inn Express, was opened in 2006 on the North Circular Road and will see £1.1 million spent on its refurbishment programme which is expected to take three months with no disturbance to the day-to-day operation of the hotel. The refit will also see a redesign of the hotel’s restaurant and public areas.

    The 92-room Marylebone Travelodge hotel, formerly a Ramada Hotel is just footsteps from Marylebone station – a vital overground and underground transport hub. The hotel, which opened in 2006 and is having £800,000 spent on its refurbishment programme, which is expected to take six weeks.

    The refurbishment programme is being carried out by Travelodge’s in-house maintenance team.

    Daniel Fountain / 08.02.2014

    Editor, Hotel Designs

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