Stepping up Growth Through Conversions, Aloft® Unveils Hotels in San Francisco and Nashville

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    A pair of Aloft hotels opening this month will have more in common than bold design and a buzzing social atmosphere; both are conversions of existing hotels, and highlight an exciting new growth channel for Starwood Hotels & Resorts Worldwide, Inc.’s ‘style at a steal’ brand. Aloft San Francisco Airport will open its doors next week after 14 months of extensive renovations. The 253-room hotel marked a milestone as the first external conversion project undertaken by Aloft in 2011. The property, owned by Starwood, brings the in-demand Aloft brand to the Bay Area for the first time.

    Aloft Nashville West End opened on the 6th September. The 139-room hotel marks Aloft Hotel’s debut in Nashville, and replaces the Hotel Indigo Nashville Music Row. The property itself is an adaptive reuse of an office building originally constructed in 1970.

    Conversion or adaptive-reuse projects are also underway for Aloft in Tucson, Calgary and Atlanta. For guests, who have made Aloft one of the world’s most prized hospitality brands, conversions mean access to their favorite hotel at more key locations.

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    Daniel Fountain / 13.09.2012

    Editor, Hotel Designs


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