Starwood Hotels & Resorts Tops 100th Hotel Milestone in China

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With recent hotel openings in Ningbo, Sanya, Yangzhou and Xian, Starwood Hotels & Resorts Worldwide, Inc. has recently announced it has surpassed the opening of its 100th operating hotel in China with plans to open 15 additional hotels by the end of this year. With eight hotels already opened in the first quarter of 2012, Starwood will open a total of 23 hotels in China in 2012, which is on pace with 2011 openings making 2012 the second consecutive year the company has opened a record number of hotels here in any one year. Since Starwood’s landmark debut of The Great Wall Sheraton Hotel in Beijing in 1985, China has now become Starwood’s second largest market in the world after the United States and Starwood continues to lead as the largest high-end hotel operator in the country. Looking ahead, Starwood’s growth in China is being fuelled by the power of its Sheraton and Westin brands and, increasingly, the momentum of the company’s mid-market brands – Aloft and Four Points by Sheraton which now boasts the company’s second largest pipeline in China behind Sheraton.

Sheraton and Westin Continue to Fuel Growth in China, Including Starwood’s Largest Hotel – Sheraton Macao Hotel, Cotai Central
Sheraton is slated to open nine new hotels across China in 2012, reaching a total of nearly 80 hotels there by 2015. More than one-third of Starwood’s new hotels in China will fly the Sheraton flag, building on the brand’s 30-year legacy in the country. In mid-September, the iconic Sheraton brand will also celebrate the opening of the first phase of the 3,863-room Sheraton Macao Hotel, Cotai Central which will be the largest Sheraton, as well as the largest Starwood hotel, in the world. Offering three restaurants with poolside cafes, 20,000 sq m of meeting space and two outdoor swimming pools, Sheraton Macao is a highly anticipated addition to Cotai Strip, also known as the “Las Vegas of Asia.”

Westin will open four new hotels in China in 2012, resulting in a portfolio of 18 properties in this key market by year’s end, extending the brand’s reach in second and third tier cities. The new Westin hotels will open in fast-growing cities across China, including Ningbo, Xiamen, Changbaishan and Taiyuan.

Starwood Continues to Grow Luxury Brands in China
After a successful year in 2011 opening St. Regis hotels in Tianjin, Sanya, and Shenzhen, Starwood’s Luxury Collection brand will open two hotels this year – Twelve at Hengshan in Shanghai and The Royal Begonia on Hainan Island, China’s first Luxury Collection resort. The Luxury Collection launched in China in 2010, with a suitably iconic property – The Astor Hotel – in Tianjin.

Starwood Rolls Out Global Starwood Personalized Travel to 1,100 Hotels Around the World
Following the successful pilot in key gateway cities across the globe, Starwood rolled out Starwood Personalized Travel to its nearly 1,100 hotels worldwide. Chinese guests are now able to experience personalized home-away-from-home touches, including in-room tea kettles, slippers, translated welcome materials and on-site translation services, as well as familiar Chinese favourites like congee.

SOURCE: Starwood Hotels & Resorts Worldwide, Inc.

Daniel Fountain / 30.04.2012

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.