Starwood Hotels & Resorts Worldwide, Inc. has announced it will debut its W Hotels brand in the Netherlands with the new W Amsterdam, scheduled to open in Autumn 2015. Owned by STAG Europe (Grafenau) BV, the hotel will be located on the prestigious Dam Square in the heart of Amsterdam, behind the Royal Palace and just steps from the city’s iconic canal district with its vibrant restaurants, bars and nightlife scene. An ideal venue, W Amsterdam will also offer 480 square metres of ultra-modern meeting and event space, including two Great Rooms and two smaller meeting rooms. In addition, W Amsterdam will boast FIT® state-of-the-art fitness centre and WIRED 24-hour business centre.
W Amsterdam will occupy a former Telephone Exchange building, a historic property in Dam Square constructed in the Amsterdam School style of architecture. The building will be re-imagined by award-winning practices OFFICE WINHOV of Amsterdam and Tel Aviv-based BK Architecture, including full restoration of historical elements combined with a new, contemporary design.
