Starwood Hotels & Resorts Slated to Open 70-80 Hotels in 2011

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From the American Lodging Investment Summit (ALIS) in San Diego, Starwood Hotels & Resorts Worldwide, Inc. has announced that it expects to open another 70-80 high quality new-build and conversion hotels in 2011, coming off of the 72 opened and 96 new deals signed in 2010. Propelled by unprecedented demand for hotels in the world’s fastest growing markets, Starwood, the world’s most global hotel company, will open nearly 70% of its new hotels outside North America, with the majority in Asia Pacific.Asia Pacific is Starwood’s Leading Growth Market

Robust demand in Asia Pacific remains a key driver of Starwood’s growth, accounting for more than half of all Starwood hotel openings in 2011. Starwood will open 40 new hotels in Asia Pacific this year, resulting in a portfolio of over 220 hotels in the region by year end.

Over half of the new Starwood hotels opening in Asia Pacific are slated for Greater China, where Starwood expects to increase its current portfolio from 70 to over 115 hotels by 2012. Openings will include 19 Sheraton hotels, ten Westin hotels, and two St. Regis hotels.

Demand continues to accelerate in India where Starwood is the largest five-star hotel operator. Starwood plans to grow its existing portfolio of 30 hotels in India by 40% in the next two years. Starwood’s stylish, new Aloft brand will more than double its footprint in India by year end with the opening of three more hotels, and four additional hotels will open under the Sheraton, Four Points by Sheraton and Le Méridien brands.

Growth for Starwood’s high-caliber brands is also picking up in Thailand, where it will add four Starwood hotels to its portfolio this year, including two Four Points by Sheraton hotels, an Aloft hotel and The St. Regis Bangkok. Starwood is also growing its footprint in Malaysia, with two Four Points by Sheraton hotels scheduled to open in 2011.

Starwood Accelerates Growth in Latin America

Starwood will open five new hotels in Latin America this year, joining the 62 currently open in 12 countries. Key openings include the first Westin in South America in Lima, Peru, the fifth Starwood hotel in Panama, which is emerging as a key financial hub in Latin America and Starwood’s first all-inclusive resort, The Westin Playa Conchal Resort & Spa in Costa Rica. Starwood will also debut its Aloft brand in Latin America with the opening of Aloft Panama, in addition to increasing its presence in Chile, Mexico and Colombia.

Select Service Brands and Conversions Drive Growth in North America and Europe

Half of Starwood’s current portfolio is in North America, where it will open more than 20 additional hotels this year. Fueling growth is an influx of conversion opportunities and strong demand for Starwood’s select service brands. This year, milestones will include the opening of the 60th Starwood hotel in Canada and the 50th Aloft hotel.

Starwood will increase its substantial portfolio of 247 hotels in Europe, Africa and the Middle East with almost a dozen new hotels opening in this division in 2011. Key openings in Europe include the first Aloft in London and three W hotels, including the long awaited debut of W in London and Paris.

Strengthening its position as one of the leading luxury hotel operators in the Middle East, Starwood will debut its ultra-luxury St. Regis brand this year with the opening of the St. Regis Doha and the St. Regis Saadiyat Island Resort in Abu Dhabi. Starwood’s total portfolio in the Middle East will grow to 50 hotels in 2011, with another 25 in the development pipeline.

SOURCE: Starwood Hotels & Resorts Worldwide, Inc.

Daniel Fountain / 07.03.2011

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.