Starwood Hotels & Resorts Expands in Turkey with Two New Hotels in Bursa

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    Starwood Hotels & Resorts Worldwide, Inc. has signed agreements with Faik Celik Turizm, a division of Faik Celik Holding, to develop two new hotels in Turkey’s culturally-charged industrial centre. The new Sheraton and Aloft hotels will inject a new range of accommodation to Bursa when they open in 2013. Located in an emerging business and upscale residential area adjacent to the Bursa New Cultural Green Park and upcoming football stadium, Sheraton Bursa and Aloft Bursa will together add more than 300 rooms to this developing city.

    According to Roeland Vos, President, Starwood Hotels & Resorts, Europe, Africa, and Middle East, these agreements mark exciting milestones for Starwood’s continued growth throughout Central Eastern Europe. “Reaching out to new frontiers is a focus of our expansion strategy, so we are delighted to partner with Faik Celik Holding as we debut the first Starwood hotels in Bursa. The city of Bursa is evolving as a metropolitan centre of culture, industry, sport and leisure, making it an ideal match for our unique and compelling brands.”

    The new Sheraton Bursa Hotel will feature 171 guest rooms, including 47 executive rooms and 10 suites, all with SweetSleeper(TM) beds, plus two restaurants, lobby lounge and bar, a fitness centre, pool and spa. The hotel will also comprise more than 1,700 square metres of ultra-modern meeting and event facilities, including a large ballroom and pre-function area plus five conference rooms, business centre and the brand’s signature Link@SheratonSM experienced with Microsoft.

    The new Aloft Bursa will feature 133 urban-influenced king-size rooms with signature loft-like ceilings, over-sized windows and ultra-comfortable plush platform beds as well as walk-in showers and Bliss(R) amenities. At every Aloft, savvy travellers can read the paper, work on their laptops via complimentary hotel-wide wireless Internet access, play a game of pool or grab a drink with friends at the sassy w xyz bar. The re:chargeSM fitness centre gives travellers the opportunity to de-stress and re-energize, while re:fuel by Aloft, a one stop food and beverage area, offers snacks and beverages to grab & go, 24 hours a day.

    SOURCE: Starwood Hotels & Resorts Worldwide, Inc.

    Daniel Fountain / 10.03.2011

    Editor, Hotel Designs

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