Starwood Hotels & Resorts Continues Expansion in Russia and CIS

    150 150 Daniel Fountain
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    Starwood Hotels & Resorts Worldwide, Inc. has recently announced the signing of Aloft Kiev, which will mark the entrance of Aloft Hotels into Ukraine when it opens in 2015. Created to shake up the staid and traditional mid-market hotel sector, Aloft is redefining the category with its different by design approach to style and a vibrant social guest experience, at an affordable price point. Aloft Kiev will be centrally located in the Central Business District (CBD), in close proximity to numerous business establishments, and public, retail, sports, culture and entertainment venues.

    Pioneering initiatives in music, design, and technology have positioned Aloft as a must-have brand for the next generation of travellers. Aloft has reported consistently high guest satisfaction scores since its launch in 2008 and is gaining market share and building traveller loyalty, reflecting the success of the brand’s unique positioning.

    The new-build Aloft Kiev will comprise 310 guest rooms and 10 executive suites all featuring the brand’s signature high ceilings, oversized windows and an ultra-comfortable platform bed as well as large walk-in showers with complimentary Bliss Spa® products.

    The hotel will also feature the brand’s signature Re:mixSM lounge and W XYZ SM bar, providing guests with buzzing, atmospheric public spaces where they can mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends. The Re:chargeSM fitness centre will offer an opportunity to re-energise and the unique Re:fuel by AloftSM will introduce a convenient deli option for guests on the go, with an array of sweet, savoury and healthy food, snacks and drinks available 24 hours a day. The hotel will also offer an all day dining restaurant and for meetings and events, the hotel will offer eight creative meeting spaces and one ballroom, all equipped with the latest generation of audio-visual hardware, as well as parking facilities. The hotel is located very close to public transportation, allowing for easy access to the city’s business and historical center, and is also within walking distance of various cultural sites, shopping and entertainment facilities.

    The opening of Aloft Kiev will mark Starwood’s third hotel in Ukraine following the opening of a Four Points by Sheraton hotel in Zaporozhye in 2011 and the signings of Hotel Bristol, a Luxury Collection hotel in Odessa, which is due to open in 2014, and a new Sheraton hotel in Kiev, which is scheduled to open in 2016.

    Daniel Fountain / 22.09.2013

    Editor, Hotel Designs


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