Starwood Hotels & Resort’s Sizzling Aloft Brand Debuts in Cancun

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Starwood Hotels & Resorts Worldwide, Inc.® and Promotora TIIM has announced that Starwood’s Aloft® brand made its debut in Cancun, Mexico. Aloft Cancun is ideally located in the Hotel Zone, adjacent to Cancun Center, the city’s convention and exhibition center, and walking distance from dining, shopping and nightlife. Aloft Cancun features the atmospheric public spaces that have made Aloft a worldwide hit. Guests will be able to mix and mingle, read the paper, work on laptops, play a game of pool or grab a drink with friends at the re:mixSM communal lobby area or at the w xyzSM bar. The hotel will also have a rooftop pool and re:fuel café as well as a re:chargeSM gym. It will have approximately 6,500 square feet of banquet and meeting space.

“Since its launch, Aloft has emerged as a popular choice among savvy business travelers. We are thrilled to launch the Aloft brand in Cancun, a renowned tourist destination as well as a prime business travel destination that is seeing increased demand in the meetings and conventions segment,” said Osvaldo Librizzi, Co-President the Americas. “This opening is also an important step for Starwood as it marks our 25th hotel in Mexico and the entrance of our eighth brand in the country. Furthermore, it allows us to continue to build on the momentum of the Aloft brand in Latin America.”

Currently, there are eight Aloft branded hotels in operation or in development in the region, including the Aloft Panama, which will open in June. Aloft Merida and Aloft Guadalajara are slated to open in 2014, and Aloft Asuncion and Aloft Montevideo will open their doors in 2015.

“We’re delighted that Cancun will be the launching platform for the Aloft brand in Mexico, and we are excited to partner with Starwood in this project,” said Mauricio Hamui Hilwani, owner and Director of Promotora TIIM. “Cancun continues to establish itself as an important convention and tourism hub, as demand increases from leisure and business travelers. As a result, it is the ideal location for Aloft – a brand that caters to both segments.”
Aloft Cancun is located along the main avenue of Cancun, Boulevard Kukulcan, only 25 minutes away from the International Airport, 15 minutes from downtown and walking distance to several key entertainment places, including the city’s famous white-sand beaches.

Daniel Fountain / 03.07.2013

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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