Specialist Serviced Apartments Operator Adina Announces New Hamburg Property Opening

    150 150 Daniel Fountain
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    Adina Apartment Hotels has announced the launch of its latest property to open in Germany, the Adina Apartment Hotel Michel, Hamburg, which opened on 1st December with 128 apartments.Named after its close proximity to Hamburg’s landmark St Michaelis (‘Michel’) Church, and offering wonderful views over Hamburg’s harbour and downtown – also the city’s commercial hub – this latest addition to the Adina portfolio offers apartment living with hotel service, including a wellness area and pool, conference rooms and a bar/restaurant.

    The Adina Apartment Hotel Michel, Hamburg embraces the homely comforts synonymous with the Adina brand, such as separate lounge and sleeping areas and fully equipped kitchens and laundries (in the one and two bedroom apartments) as well as stylish and contemporary décor.

    Adina has a further property under construction in Germany; the Adina Apartment Hotel Berlin Hackschermarkt, which is due to open in February 2011 with 145 apartments. This will bring the number of Adina hotels in Germany to five, with further hotels in Copenhagen and Budapest.

    Adina’s Director for Europe, Andrew Hunter, said: “Adina is becoming known as the leading upmarket apartment hotel brand in Germany. Our Frankfurt hotel opened just one year ago and has given us excellent exposure to many national corporate clients who until now have been unfamiliar with the product. Hamburg is a wonderful travel destination and we’ve seen an immediate success within both the corporate and leisure travel sectors.”

    With a committed investment in excess of €180m in Europe, Adina plans to continue investment into Germany as well as entering the UK and other core European markets such as France and Spain in the future. For investors, Adina believes its attraction lies in its proven ability to maximise performance through efficiency and operate with lower volatility compared to traditional hotels – smoothing out income fluctuation through seasonal and economic cycles.

    Hunter concludes: “After just one year the Adina Apartment Hotel Frankfurt is reporting higher RevPAR than the five star hotel market average. By the time we open our next apartment hotel at Hackschermarkt in Berlin, we will have more than 650 rooms in Germany and will be the biggest upmarket apartment hotel operator in the country. ”

    Adina is part of the Toga Group, a privately owned company based in Australia. Adina has been operating in Europe for almost 10 years, starting with the launch of the Adina Apartment Hotel Budapest in Hungary. Adina is the vision of Toga’s Managing Director, Mr Allan Vidor, who saw the opportunity to become the first pan-European, professionally managed, corporate quality apartment hotel brand.

    Daniel Fountain / 18.12.2010

    Editor, Hotel Designs


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