Six pentahotels to open in Prague and UK Urban Centres in 2013

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Pentahotels will open five new hotels in the UK and one in Prague this year, in addition to the previously announced pentahotel Hong Kong, Kowloon, opening summer 2013. The total seven new properties mark 2013 as the highest growth period in the history of this neighbourhood lifestyle hotel brand. The portfolio will expand by more than 50 percent from the current 2,925 to 4,409 hotel rooms worldwide. The group currently operates hotels in Germany (11), England (one), Austria (one) and China (two.)

“We are not only expanding our presence in existing locations but also opening up new markets. These new properties significantly accelerate pentahotels’ strategic growth with the goal of 80 hotels in operation globally by 2020.” says Alastair Thomann, managing director Europe for pentahotels.

By the end of 2013, pentahotels will have 22 hotels worldwide, including the seven new hotels with 1,484 rooms in three countries including:
• England: Five hotels with a total 562 rooms will open in Birmingham, Derby, Inverness, Ipswich and Warrington. From March onwards, the hotels will be in conversion and will be integrated as operating hotels in the pentahotels portfolio by end of 2013.
• Czech Republic: The first hotel in the Czech Republic will open by end of July 2013 in Prague with 227 rooms.
• Hong Kong: A 695-room hotel will open in East Kowloon in summer 2013.

Strong brand growth is anticipated for the Asian region as well; in addition to pentahotel Hong Kong, Kowloon, pentahotels have been announced for 2014 openings in Guiyang (204 rooms) and Shenyang (384 rooms) in mainland China.

To support the group’s expansion, pentahotels was repositioned in 2012 as a design-forward, neighbourhood lifestyle hotel brand, providing independent travellers with a mix of fun with functionality, comfort with creativity and style with simplicity. The concept is projected to be brought to life in an increasing number of urban centres, conference and exhibition complexes, and transportation hubs.

Daniel Fountain / 24.04.2013

Editor, Hotel Designs

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Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
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Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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