Signbox launch new Smart Stickers with NFC technology

150 150 Daniel Fountain
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Fast on the heels of the highly successful national roll of Signbox’s Enlighten smart poster system comes their Smart Stickers; also incorporating NFC technology it’s another groundbreaking development that should provide an equally significant boost to the proximity marketing landscape.Smart Stickers are just that – small and compact, about the size of a beer mat, they incorporate an NFC chip. Once that chip is pre-programmed, anyone with an NFC enabled smartphone can retrieve information from the Smart Sticker with a simple, fast, close proximity swipe of the sticker.

Manufactured from a durable polyester film onto which Signbox print any message, graphic or image, the Smart Stickers will adhere to the reverse of a glass or acrylic panel and can be read through 8mm thick glazing.

Mark Bartlett, Managing Director of Signbox Ltd, comments, “When a smartphone becomes a portable NFC reader the possibilities are endless and very exciting.

“With NFC enabled smartphones, retrieving information will become second nature and we firmly believe that Smart Stickers, together with Enlighten our recently launched smart poster range, will be at the forefront of proximity marketing developments.

“It’s not just store owners and campaign managers that will be able to deliver tailored and customised messages direct to target audiences; Smart Stickers will present unrivalled opportunities for a wide range of industries including property, leisure and transport. As a phone can read an NFC tag through glass or acrylic any business can stay ‘open’ 24-7 allowing consumers to “tap” their mobile phone to download an entire bus timetable, restaurant menu or a voucher relating to a shop window display, or call a cab, retrieve details of a property and so on – any time of the day or night.

“One of the key factors which will drive the growth of this technology is that NFC, by its nature, is ‘opt in’ unlike Bluetooth and location-based services, providing consumers with more control and countering any concerns regarding privacy”.

Daniel Fountain / 12.04.2012

Editor, Hotel Designs

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
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During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
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