Fast on the heels of the highly successful national roll of Signbox’s Enlighten smart poster system comes their Smart Stickers; also incorporating NFC technology it’s another groundbreaking development that should provide an equally significant boost to the proximity marketing landscape.Smart Stickers are just that – small and compact, about the size of a beer mat, they incorporate an NFC chip. Once that chip is pre-programmed, anyone with an NFC enabled smartphone can retrieve information from the Smart Sticker with a simple, fast, close proximity swipe of the sticker.
Manufactured from a durable polyester film onto which Signbox print any message, graphic or image, the Smart Stickers will adhere to the reverse of a glass or acrylic panel and can be read through 8mm thick glazing.
Mark Bartlett, Managing Director of Signbox Ltd, comments, “When a smartphone becomes a portable NFC reader the possibilities are endless and very exciting.
“With NFC enabled smartphones, retrieving information will become second nature and we firmly believe that Smart Stickers, together with Enlighten our recently launched smart poster range, will be at the forefront of proximity marketing developments.
“It’s not just store owners and campaign managers that will be able to deliver tailored and customised messages direct to target audiences; Smart Stickers will present unrivalled opportunities for a wide range of industries including property, leisure and transport. As a phone can read an NFC tag through glass or acrylic any business can stay ‘open’ 24-7 allowing consumers to “tap” their mobile phone to download an entire bus timetable, restaurant menu or a voucher relating to a shop window display, or call a cab, retrieve details of a property and so on – any time of the day or night.
“One of the key factors which will drive the growth of this technology is that NFC, by its nature, is ‘opt in’ unlike Bluetooth and location-based services, providing consumers with more control and countering any concerns regarding privacy”.
