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  • Signbox delivers new branding signage at BA’s Waterside headquarters

    Daniel Fountain
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    Signbox Ltd, designers and manufacturers of architectural signage, has delivered signage and environmental graphics as part of extensive new branding at the British Airways Global headquarters at Waterside, near London Heathrow. The project brief involved a complete renovation of the main reception area and a newly designed recruitment centre.Signbox worked with RAW Unlimited, branding experts specialising in the workplace environment and workplace communications. Branding signage comprised internal corporate signage, glazing manifestation, large format display and environmental graphics.

    Signbox was already an approved supplier to British Airways, having worked with architects Niels Torp to deliver internal and external corporate identity signage when the BA Global Headquarters building was originally constructed in 1999. Successfully tendering for this refresh, Signbox was required to complete the project in just three weeks working in the busy environment of a live global headquarters in and around the busy main entrance hub.

    The impressive reception is enhanced with a split stone wall surface featuring a bespoke “Speedmarque logo”, halo illuminated with white LEDs. Fashioned from both satin and polished stainless steel, with seamless blended edges, the finished logo is a striking feature, worthy of a global brand.

    Commenting on the project, Mark Bartlett, Managing Director of Signbox, said, “We have a long and successful track record of supplying signage to BA and it was gratifying that BA’s confidence in our ability to complete this complex project in such a dauntingly small timescale was well-founded.
    “With the project now completed the results have attracted encouraging praise from the British Airways team”.

    For more information contact: www.signbox.co.uk.

    Daniel Fountain / 18.04.2013

    Editor, Hotel Designs

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