Hospitality design firm GETTYS have recently completed the interior design of the Sheraton Seoul D-Cube City Hotel in the Korean capitalʼs technology centre of Guro. The designers were commissioned by the Daesung Group to design the 269-key full-service hotel for the Daesung D-Cube City project. The development is a cultural, business and shopping hub for the area with a retail mall, theatre, restaurants and office space consisting of two residential high-rise buildings and a 41-storey office and hotel tower linked by an extensive park on the podium level.
The hotel was designed with symbolic inspiration and at times, playful references to the local culture. From the guestrooms to the major public areas, ideas and concepts that are familiar to residents of Seoul are reinterpreted into a contemporary language and find themselves on display throughout the hotel experience.
In addition to the stylistic elements, the designers made a conscious effort to integrate cultural meaning to the spaces with some whimsically alluding to a recognisable facet of Korean culture, whereas other concepts experienced a few layers of interpretation. The enjoyable aspect of this direction was that the owner sought ideas that were intrinsic to the local culture as well as the idea being consistent with the brandʼs direction.
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