Saga Sapphire inspired by the British Seaside

150 150 Daniel Fountain
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Morgan Furniture, the market-leading British designer and maker of contemporary contract furniture, has provided a wide range of soft seating for the Saga Sapphire cruise ship. Nine inspired collections from Morgan, including some specially-adapted designs, appear on board this latest addition to the Saga fleet providing comfort and ocean-going style for up to 706 passengers. Designed to appeal to more modern tastes, the Saga Sapphire has a fun, quirky feel which was inspired by the British seaside. Young-at-heart travellers can enjoy gourmet fish and chips, traditional sweets and ice cream at the pool-side Beach Club; the top deck 12 features St Andrews crazy golf and Cooper’s bar, named in honour of Tommy Cooper, is complete with red Fez-like lampshades and scatter cushions bearing corny jokes. All bar areas, including Cooper’s, Britannia Lounge and the Aviator’s Bar are decked out in furniture by Morgan. The relaxed Siena tub chair features a flowing, curved profile and simple turned wooden legs, while the Seville wing armchair provides a modern twist to a traditional winged-chair. With the same name as the Long Island seaside resort famous for its historical Summer colonies, Hampton sofas and armchairs set a mood which feels breezy and familiar, but at the same time prestigious and in tune with the modern world. Elegant and with a compact footprint, the timeless styling of Hampton makes it a perfect choice for cruise lines.

Dining is a fundamental part of the cruise experience and, with passengers frequenting the same restaurants on numerous occasions, the seating must be memorable for all the right reasons. Atlantic is one of the most popular dining chairs from Morgan with its sculptured, curved back which makes the chair both comfortable and elegant. The version chosen for the Saga Sapphire also features fully upholstered arms edged with polished wood to match the legs. Upholstered in creamy leather, this original design ensures the height of luxury in the Pole to Pole restaurant which is styled to the theme of different countries from around the world.

Inspired by cruise liners and colonial hotels, the Boston collection looks right at home in The Grill and Verandah. A dining venue where passengers can grab a lighter meal and watch their food being prepared in a state-of-the-art show kitchen, this area demanded a more informal seating style and a seamless transition from inside to outside for those choosing to dine alfresco. Boston and Boston Terrace provide exactly that with their finely crafted wooden frame available in a choice of timbers including Iroko sustainable African hardwood for outdoor models. The design features an attractive finger joint on the arm, which also adds strength, and a woven leather back for the indoor chairs.

Always a hive of activity, The Drawing Room looks out over the ship’s bow and is surrounded by impressive observation windows. The wide variety of seating here mirrors the activities which include reading from the well-stocked library, using computers or iPads, taking part in one of the many classes and lectures, or enjoying a snack from the larder or drink from the bar. With its square, low form, Verona chairs, sofas, daybeds and corner units from Morgan add contemporary style to the space. A specially adapted version was created for Saga with a higher and firmer sit.

Seville winged-chairs and Siena tub chairs feature throughout the space upholstered in tactile and vibrant blue and orange fabrics.

Morgan worked closely throughout this project with RPW Design and Joanna Knight Interiors, who acted on behalf of Saga for the product procurement and project.

Daniel Fountain / 24.09.2012

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
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