Roving Reviewer Revealed For Global Hotel Inspector Role

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One lucky individual has, this week, packed their case ready to embark on a business trip with a difference, as they head off around the globe in their new role as the ebookers.com Hotel Inspector. Farrah Chaudhry from Birmingham was selected out of over 100 applicants, after successfully completing a three stage interview process which included a written application, a short telephone interview and a face-to-face interview which tested her written and presentation skills. She has been tasked with travelling around the world on a three week 35,000 mile business trip, taking in four continents, 11 countries and a variety of hotels to review different lodgings in her quest to find the World’s best hotel.

When many Brits will be setting off for a week-long holiday in the sun, twenty nine year old Farrah, a Trainer with a passion for writing, will be departing the UK on the 16th August for her three week assignment on behalf of one of Europe’s leading online travel agents, ebookers.com.

Last month, hundreds of people cast their votes on the ebookers.com website to determine which worldwide destinations had the best hotels and would make it onto Farrah’s review itinerary.

On her trip, Farrah will be rating beach huts in Penang, luxury lodgings in Dubai and business bases in Paris. Working with Fiona Duncan of HotelGuru.com to ensure each hotel is reviewed fairly and correctly, Farrah will be meticulously investigating each and every element of the hotels that she visits, rating them on:

• Overall experience e.g. location, cleanliness, value for money
• Service e.g. friendliness of staff, languages spoken, swiftness of service
• Room e.g. crispness of sheets, ventilation, comfort of bed
• Bathroom e.g. fluffiness of travels, effectiveness of hairdryer, quality of toilet paper
• Restaurant/bar/room service e.g. comfort of seating, use of organic ingredients, decor

Along the way, Farrah will be blogging and tweeting about her experiences, providing photography, hotel reviews and video footage to include interviews with hotel staff and customers. The public will be able to follow her business trip via the Hotel Inspector blog http://www.ebookers.com/travel-blog/.

Comments Steven Rice, Head off Offline Marketing for ebookers UK, France and Ireland: “Choosing the right hotel, be it for business or pleasure, can be a difficult and stressful job. So with this in mind we wanted to employ someone to determine objectively and frankly which one truly is the World’s ultimate hotel, based on a strict set of criteria. It’s a tough job but somebody has to do it and unfortunately we can’t all go so we’ll have to let Farrah do it for us. We’re all looking forward to reading her reviews along the way and uncovering the quirks and qualities of different hotels around the globe.”

Farrah Chaudhry, the ebookers.com Hotel Inspector comments: “When I saw the job advertised I just knew that I had to apply as it really is a dream position for me. I have a real passion for both hotels and writing and to combine them both in a professional role is really exciting for me.”

“I know that it is going to be a testing few weeks as I am visiting a number of hotels and countries in a relatively short period of time, but I can’t wait to start reviewing the hotels. It doesn’t matter whether it is a three star or a five star accommodation, I will be weighing up the pros and cons and going the extra mile to give ebookers customers an unbiased and informed review of each and every lodging. Be sure to follow me on the blog and of course, if you have any suggestions for where I can visit on the trip, send me a tweet!”

Daniel Fountain / 14.08.2010

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: I’m a keen cyclist and will happily bore people with copious amounts of cycling chat. My top cycling experience (so far) would have to be riding in the spectacular mountains of Crete.

Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.