Room Key, a new venture owned by six of the world’s leading hotel companies, has announced that it has launched Roomkey.com, an innovative new online hotel search engine that will provide the simplicity, transparency and breadth of choice consumers expect from a search engine, while delivering the flexibility, accuracy and assurance consumers expect from the hospitality industry. Founded by Choice Hotels International, Hilton Worldwide, Hyatt Hotels Corporation, InterContinental Hotels Group, Marriott International, Inc. and Wyndham Hotel Group, part of the Wyndham Worldwide Corporation, or their respective affiliates, and led by a highly regarded management team, Roomkey.com provides travellers a search and book experience tailored for ease of hotel shopping through an uncluttered and trustworthy site. It will give consumers confidence that they have made the right choice by providing accurate hotel information straight from the source. From searching through to booking directly with the hotel, Roomkey.com enables consumers to search, book and relax.
This unique offering will quickly evolve to offer independent reviews, and the ability to compare, plan and share with friends and family. Room Key will initially focus on serving U.S. travellers, followed shortly after launch by the expansion of the site to English-speaking regions outside the U.S.
John F. Davis III, a highly experienced hospitality industry visionary with a history of entrepreneurial successes, is Chief Executive Officer of Room Key. He leads a veteran executive team with deeply relevant and complementary experience and accomplishments, including Chief Marketing Officer Stephany Verstraete and Chief Technology Officer J. Kurt Zimmer.
The Company acquired its technology platform from hotelicopter in an asset deal that closed last year. This innovative and flexible hotel search and direct connect platform allows Room Key to evolve and enrich the user experience quickly. Additionally, hotelicopter’s affiliate platform will provide destination marketing organizations with a hotel marketing platform that helps drive more direct bookings to their local hotels, now under the Room Key Solutions brand.
Mr. Davis said, “Finding the right hotel is complex and, unlike booking a flight or reserving a car, it is a personal decision process – one which no one understands better than hoteliers. We believe Roomkey.com will provide consumers with an innovative resource that will give them unprecedented confidence in their booking decisions by fulfilling their hotel search needs with comprehensive and trusted content, and over time, through additional features such as the ability to connect and share their plans with family and friends – all provided through a simple and flexible site experience.”