UK Shower Manufacturer and Designer, Roman Limited, have launched a case studies section on their website, where their retailers and customers have the opportunity to send in their real life bathroom designs, to highlight how they have used Roman’s product range in a variety of different real life settings.The new section, called Your Bathrooms, is an opportunity for retailers, plumbers, bathroom designers and specifiers to show off their design skills, whilst also offering inspiration to end users.
All Your Bathrooms featured include details of the project, advice and specialist tips, along with an image of the completed bathroom. The retailer, plumber, designer or specifier is also then credited with their contact details and a link through to their website where relevant. All successful submissions are also shared across Roman’s social media network for maximum exposure.
As well as having their company promoted on the Roman website, every successful Your Bathroom that is published has an opportunity to win the ‘Your Bathroom of the Month’. The prize includes £50s in high street gift vouchers, promotion on the homepage of the Roman website and the case study being highlighted as the bathroom of the month across Roman’s social media platforms, for even further publicity.
Roman launched the Your Bathrooms section in response to their website statistics, which highlighted that one of the most visited sections on the website was a small real life case studies section. Further to this, research has proven that consumers research their bathroom online, before making a purchasing decision. They utilise the internet and purchase bathroom magazines to get inspired.
The shower manufacturer decided that the popular case studies section, which was relatively small, needed to expand, to highlight a wide range of different real life bathroom settings which feature Roman products, so they opened up the opportunity to their existing customer base.
The Your Bathrooms section launched at the beginning of February and Roman named Rawson’s Bathrooms in Sheffield, as the Your Bathroom of the month for February. The Sheffield based retailer sent in a completed bathroom design, which showed how a small space could be transformed into a dramatic bathroom.
Roman have set up an easy to use submission form on their website, where retailers, plumbers and bathroom designers can quickly and easily complete the required details and upload photos of the project.
David Osborne, Managing Director at Roman, commented: “We are keen to receive a wide variety of different bathroom designs, from really top end bathrooms, to small bathrooms, from budget bathrooms, to inclusively designed bathrooms. We are interested to receive bathrooms of every budget; whether they incorporate our designer Sculptures range right through to our affordable Haven range. We simply need a good clear picture of the completed bathroom.
“This is a fantastic way for our retailers and other customers to show off their bathroom design capabilities, and promote themselves to the end user, who we know researches online, before even stepping foot into a traditional retailer. Where case studies are of an exceptional standard, we will also work with the retailer to try and get these placed in consumer magazines, for even further publicity for the retailer.”
