Roman Desires ISH Launch

150 150 Daniel Fountain
  • 0

Roman, one of the UK’s leading shower designers and manufacturers, is set to exhibit at ISH Frankfurt 2011, for the first time. The show, which runs from the 15th to the 19th March, will mark the launch of their distinctively unique Desire range of enclosures.With their dedicated Export Team, whose languages include Spanish, French, German and Italian, on hand throughout the exhibition, Roman will be well placed to show visitors from right across Europe around the stand.

Alongside Roman’s new Desire range, the exhibition will also mark the launch of Roman’s stunning new range of valves, together with new products being added to their popular Embrace Range. Roman will also showcase key existing products at the exhibition to the European market.

Desire Sliding Door

The Desire range is a collection of revolutionary shower enclosures which transform the traditional concept that the sliding mechanism on an enclosure with a sliding door, must be at the top of the enclosure. The range has turned showering on its head by incorporating the sliding mechanism into the base of the enclosure, for the ultimate in minimalist styling. This unique concept is an internationally patented design. The range includes the Desire Sliding Door and the Desire Quadrants, available in three different styling options.

Desire Three Quadrant

New to the Embrace range is the Folding Bath Screen, a carefully styled screen which is approved for use with power showers and neatly folds away when not in use; and also the Embrace Three Panel Sliding Door Enclosure. This enclosure offers an extravagant door opening due to its cleverly designed three panel sequential sliding system, which incorporates an ‘active’ middle door to ensure a smooth gliding opening.

Folding Bath Screen

Roman’s new collection of luxury shower valves will also be showcased for the first time, with several key designs from the range on show. This exquisite range encompasses a choice of exposed and concealed models available in a variety of configurations. There are a series of drench heads in opulent shapes from square, rectangular and circular headed designs to a curvaceous oval option. A number of models are available with a second multi-function hand shower.

Sculptures Range

Together with these new products, Roman will also showcase existing products from their luxury Sculptures collection. The lavish Sculptures range is styled for the top end of the market, incorporating stunning 10mm thick toughened glass and standing at an impressive height of 1950mm. Roman will also launch their new invisible fix system, available in this range, to highlight their Bespoke capabilities – in this case with the Sculptures Etched Glass Wetroom Panels. This made to measure Bespoke Service can design a solution to fit in accordance with an individual’s specific requirements – creating tailor-made, truly unique showering solutions.

 

Roman’s Managing Director, David Osborne commented: “We are very much looking forward to being involved in this year’s ISH exhibition. The show is the leading name in our industry and a natural progression for our Export team who already work with customers from right across Europe, the Middle East, the USA, Canada and Asia. Roman’s product range is perfectly placed for the European market, with something for all, from bathroom retailers, to interior designers, architects and hotel specifiers. We offer a solution for all pricing points, from market entry products through to our exclusive designer range of enclosures.”

Visit Roman’s stand in Hall 3.0, on stand A98.

Daniel Fountain / 28.01.2011

Editor, Hotel Designs

Share

  • 0

Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

Workhighlights: Successfully coordinating events from planning through to delivery and seeing everything come together on the day.

Fun fact: xxxxxxxxxxxxx

Work highlights: xxxxxxxxxxxxxxxx

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher atSPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.
Together these platforms offer a comprehensive 360-degree service encompassing digital media, print publishing, and live events – providing unparalleled value to advertisers, partners, and readers alike.