Premier Inn Waterloo – official opening

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Yesterday, 13th March 2013, marked the official opening of the Premier Inn Waterloo located on York Street, SE1 London. The 234 bedroom hotel is an interesting conversion as part of it contains a grade II listed building in the form of the old General Lying In Hospital dating from 1767. The adjacent building houses the main reception, restaurant and bar and is a conversion from an office block.

The two buildings created some interesting challenges for AXIOM Architects and Senior Project & Programme Manager of Whitbread, Steve Hammond, as the buildings do not align on each floor. This meant the hotel could not utilise the impressive entrance to the old hospital as it was difficult to comply with access requirements for Disabled guests and remain sympathetic to the building’s interior.

However, the overall effect is very impressive. The hotel is reflective of London’s architecture – a “bit of this and a bit of that” and it works beautifully. It’s only a shame more could not be made of the large public areas in the old hospital as they would be used as lounge areas in other brands such as CitizenM. Hammond commented: ‘To ensure the Premier Inn “Sleep Guarantee”, we couldn’t use sofas in these [public] areas as people would meet here and disturb guests… it’s something we considered very carefully”.

Whitbread is highly experienced at converting vacant buildings into hotels which our review of the Premier Inn Leicester Square demonstrates. When asked if there had been any special steps taken at the Premier Inn Waterloo to reduce noise levels such as those at the Leicester Square hotel Hammond responded, “With the Leicester Square property, the vibrations and noise from the nightclub required us to do something special with the design of the rooms… it has not been a requirement to do that here [Waterloo] as the extra glazing on the windows was enough.”

The greatest asset the hotel has is the view over Southbank. Lying in bed looking out over the London Eye and Big Ben has to be worth every penny of the budget hotel price you forget you’re paying.

Written by Lorraine Hakes on a visit on the 13th March 2013.

(More images on page two…)

Daniel Fountain / 14.03.2013

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

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Work highlights: Charles joined Forum Events in 2022. With a background in publishing, editorial media and events, Charles brings a wealth of experience to his role as Senior Production Manager. Having being involved with SPACE from the outset, he is excited to see the brand grow and develop.

Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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