Premier Inn focus on Edinburgh for new HUB brand

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Premier Inn has announced plans to open a 157 bedroom ‘hub by Premier Inn’ hotel on Rose Street, in the heart of Edinburgh’s New Town in late 2015. This will be the second planned hub hotel for Edinburgh, following the announcement in December to open a 131 bedroom hotel in the city’s historic Old Town in the former Caltongate area.‘hub by Premier Inn’ is a new generation of compact, city centre hotels where style and comfort are twinned with innovative digital connectivity. Modern, contemporary rooms are meticulously designed to utilise every space, whilst creating a calm haven at the heart of the bustling city. Guests can book, check-in online and personalise their room before arrival via the ‘hub app’, leaving them free to relax and unwind. ‘hub by Premier Inn’ is the smart choice for travellers looking for great value, stylish design and a central location.

Patrick Dempsey, Managing Director, Whitbread Hotels and Restaurants commented: “As a city, Edinburgh ticks all the boxes as a perfect location for our ‘hub’ brand. It’s a popular tourist and business destination with strong demand for good value, quality hotels. We believe ‘hub’ will prove to be a tremendous success, appealing to more price sensitive customers seeking quality accommodation in the centre of the city.”

The latest Edinburgh ‘hub by Premier Inn’ is a leasehold site and is being developed by Old Mutual Property Fund, managed by CBRE Global Investors. The smaller room format gives access to a broader range of buildings in city centres and will have 25% lower build and operating costs compared to a Central Edinburgh Premier Inn.

Alistair Fisher, Portfolio Manager, CBRE Global Investors said: “This is an exciting project for us and we are delighted to be working in partnership with Whitbread as they continue to roll out their innovative ‘hub’ concept. With this partnership, we are able to modernise an existing building and change the use to fit in with the surrounding area, as it has evolved into a more leisure orientated destination.

“The transaction is in line with our approach of targeted investment in strong locations and adding value through active management. It will drive significant performance for the Old Mutual Property Fund and will build upon the strong returns the Fund generated in 2013.”

Daniel Fountain / 26.02.2014

Editor, Hotel Designs

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Fun fact: I’m usually the person friends rely on to organise trips, schedules, and group plans.

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Fun fact: People tell Sienna she gives off Bridget Jones vibes, and she loves to bake, always making sure there are shortbreads floating around the office

Work highlights: Sienna joined Forum Events & Media Group while studying Communications and Media, starting in the sales team where she managed and helped launch the first the PA Life Leading Venues of London SHOWCASE, where she built relationships with luxury venues across the capital. Drawn to the stories behind these spaces, she naturally transitioned into the editorial team, creating social media and editorial content. Upon graduating in June 2026, she is excited to be joining as Assistant Editor for Hotel Designs and SPACE.

Fun fact: When not working, Jess can usually be found tending to her kitchen garden in the Sussex countryside or foraging for herbs in the nearby woods. A keen grower, she recently studied a RHS Level 2 Diploma in the Principles of Horticulture during her spare time.

Work highlights: Jess joined SPACE magazine in 2022 and has since progressed from Assistant Editor to Editor. During this time, she has worked across many aspects of the publication – from shaping editorial strategy and overseeing operations to contributing to art direction and representing the brand on stage at industry events including Surface Design Show and WOW!house.

Alongside her role at SPACE, Jess has built a creative career spanning the arts, culture, design and travel sectors. Prior to joining the magazine, she spent more than a decade in the commercial art industry, in artist liaison, gallery management, and curating collections for the hospitality sector across hotels and cruise ships. During this time, she also worked on freelance projects as a writer, photographer, and creative content producer.
 
Jess studied photojournalism at London College of Communication and the Danish School of Media and Journalism and holds a first-class BA (Hons) in Culture, Criticism and Curation from Central Saint Martins.

Fun fact: Katy has spent years perfecting all kinds of accents and loves a good impersonation!

Work highlights: Katy has been with Hotel Designs since the beginning, way back in 2015 when Forum Events & Media Group acquired the brand.

During this time, she has fostered many meaningful relationships with clients from across the hospitality spectrum, as well as playing a pivotal role in the launch of The Brit List Awards, Hotel Designs MEET UPs, client-led roundtables and panel talks, brand and website redesigns, HD Wellness Sets, DESIGN POD podcast, Hotel Designs LIVE panel talk series, Accessible Design Talks and more. Katy is always on the lookout for the next opportunity to help grow the Hotel Designs brand even further.
 
Most recently Katy has stepped in to the role of Publisher at SPACE magazine, the printed bi-monthly publication focused on hotel design, architecture, and development.

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